Sellers on the Amazon platform will encounter various problems when operating, the most troublesome of which is follow-up selling, which almost every seller will encounter. Follow-up selling is a unique mechanism of the Amazon platform, mainly It means that many sellers share a listing, and being copied means that the listing that you have worked so hard to create is directly pasted and copied by others. Sellers can take some measures to prevent being copied. The editor has summarized the following methods for sellers:
1. Send a warning email
After discovering that the seller is being followed, the seller can The seller who is copying the product sends a warning email stating that his product is brand registered. If he continues to sell the product, he is suspected of infringement and requires the other seller to stop immediately, otherwise he will file a complaint. In this case, the other seller will remove the product after receiving the email.
2. Complaints
If the other seller ignores it, the sellers can choose to complain to the Amazon platform and explain the relevant situation. The Amazon platform still protects the brand. After the complaint, the platform backend will directly Delete follow-up products.
3. Use anti-copycat monitoring software
Sellers cannot always keep an eye on whether their listings are being copied, so using anti-copycat monitoring software is a good way. . After being sold, the monitoring software will send a reminder message to the seller’s account.
4. Matching sales
One requirement for follow-up sales is that the products sold with follow-up sales must be completely consistent with the original products, including accessories, gifts, etc. Sellers can add gift pictures and brand logos to pictures of their products, and have their own unique product packaging methods. Because the other party cannot make the product exactly the same as the listing, they dare not follow suit easily.
5. Join the Transparency Program
The Transparency Program is a program launched by Amazon to protect original brands. This project refers to the official purchase of a certain number of traceability labels. Each traceability label Corresponding to a QR code, when creating a new product listing, you need to provide the QR code of the product, so that follow-up sales can be cut off from the source.
The above are the tips for preventing follow-up sales compiled by the editor of Lianlian Cross-border Payment. I hope it can help all sellers!