In the process of Facebook marketing, many sellers find that their marketing results are not satisfactory. This is probably because they have fallen into some misunderstandings. In order to reduce sellers’ detours, here are a few misunderstandings that should be avoided when conducting Facebook marketing. Sellers can correct them if they have them, and encourage them if they don’t.
1. Too much emphasis on promoting product information
For sellers, social media should be used as a platform to promote their own brand image, rather than using it as a platform to push a large number of “junk ads” platform. However, many sellers always like to send a large number of products on Facebook, and they are always worried that users will not see their promotional information.
It is feasible for sellers to post advertisements, product discounts or promotional information on Facebook, but they need to control the proportion. Posting a large number of advertisements without restraint and without any rules will only drown your audience. information, making it impossible for them to grasp the effective information. Sporadic promotional information is more likely to attract users’ attention and stimulate their desire to purchase. If there are new promotions every day, users will not be in a hurry to place orders.
2. Don’t know your audience
Having a clear understanding of your audience is the secret weapon for good Facebook advertising. Before opening the Facebook Ads Manager, sellers must first list the specific information of their potential audiences and understand the characteristics and needs of the target audience, so that they can carry out advertising more purposefully.
Facebook also wants sellers to understand their audience, so it provides sellers with tools to better target their audience. Sellers need to know how to use these tools. For example, sellers can use the location, interests and other information shared by users to promote products that meet their needs to core audiences. Sellers can also customize their ads by uploading a list of known customers and potential customers. Buyers can also ask Facebook to find similar audiences to their own customers and potential customers.
3. Ignore the interaction with users
One of the most common fatal mistakes sellers make is not to actively interact with users, but to unilaterally push product information or promotions. information.
Interacting with fans is an essential part of social media marketing. Sellers should participate in fans’ conversations in the comment area, respond to fan reviews, or creatively increase interaction with fans.
4. Always asking for attention or likes
When publishing advertisements, most sellers always shout “We need likes” or ask users to give them likes. Category. However, Facebook does not support these types of ad posts. Therefore, sellers should not ask fans to like you when posting or updating content, because this is equivalent to telling them that the popularity of the product is not high, and it also shows that the seller lacks a social strategy.
It is not a very smart way for sellers to promote their products by collecting likes from users. A more strategic approach is to regularly update content and push valuable content information to users, while also asking users some interesting questions to guide users to participate in interaction and stimulate popularity.
5. Publish less and less content
Some sellers will be very active in publishing posts and interacting with users when they first start Facebook marketing, but after a while, Due to limited energy, I started to neglect posting, and the content in my Facebook account was not updated for a long time. This is a very wrong approach. The influence of Facebook’s organic search pages is declining. If you don’t update your account content for a long time, your account will only be forgotten.
6. Ignoring mobile optimization
We have entered the mobile Internet era, and Facebook has a very large number of mobile users that cannot be ignored. Therefore, sellers should pay attention to optimizing the mobile page of their Facebook account to create high-quality visual effects and browsing experience for mobile users.
7. Ignore negative comments
On social media, users may also post some negative comments about products, and even these negative comments will cause heated discussions among everyone. It is inevitable to encounter negative reviews. Faced with negative reviews, some sellers either simply delete them or ignore the negative reviews. Although it seems easier, it does more harm than good. Please note: Potential and existing customers are paying attention to you, and how you respond to negative reviews will affect how customers view your product or brand.
Therefore, sellers should never ignore negative comments on social media accounts, but should take advantage of them and respond promptly with thoughtful replies to show customers that you are committed to providing them with the best satisfaction. Service attitude. Not only will this calm and retain angry customers, it will also show that you care about them.
8. Push wrong content
Some sellers like to publish some information that distorts the facts or use some deceptive pictures that have nothing to do with the product to create gimmicks and deceive clicks. quantity.
Facebook is cracking down on such “title posts” and once discovered, such content will be “sunposted.” Therefore, sellers must insist on originality when pushing content, and the content must be innovative. You can publish some company event photos, videos of holidays or employee birthday parties, or videos of the product production process, etc. This will be more conducive to increasing brand awareness and page Interactivity.