Sellers who open a store on Amazon have two options for order delivery on Amazon:
Amazon Merchant Fulfillment (FBM), that is, the seller ships the goods in its own warehouse and stores the inventory. , shipping plans, customer service, etc. are all solved by the sellers themselves.
Amazon Warehouse Fulfillment (FBA) refers to a logistics method in which sellers prepare goods to Amazon warehouse in advance, and Amazon is responsible for delivering the goods to the buyer after the buyer places the order.
Amazon FBA has even greater advantages, especially for new sellers, as they don’t have to worry about their own warehouse or product transportation. In addition, Amazon also provides one-stop logistics services, including payment collection, customer service and return processing, so sellers can focus on business development.
Five tips for using Amazon FBA:
1. Research keywords and product positioning to find profit opportunities.
Selling profitable products is the key to success on Amazon. If the demand for the selected product is not large, or the market competition is too saturated, it will be difficult to obtain considerable sales.
Keyword research is a great way to discover profitable products. Once sellers master the words that are frequently searched by buyers, they can directly grasp the products with the greatest demand.
Before this, it was difficult to study which products had the most profit potential due to limited data and tools available to sellers. Now, with the product database on Amazon, as well as historical product sales data, search tools can easily find those products with large profit margins. With the help of these tools, sellers can take a data-driven approach to find suitable and profitable products that are competitive and profitable.
2. Optimize the Amazon gold shopping cart.
The Amazon Prime Shopping Cart is a white box next to each product list, with the price of the product, a button to add to the shopping cart, shipping costs and seller information.
If there are several sellers selling the same product, Amazon will rank these sellers to determine which ones are the best sellers. Winning a spot in the Gold Shopping Cart at the selling price will become a featured special offer for Gold Sellers. When the buyer clicks the “Golden Shopping Cart” to purchase the product, a transaction will occur.
Getting into the Featured Deals spot is important because most sales on Amazon’s marketplace are made through the Prime Shopping Cart. To compete for the Gold Cart, sellers must sell qualifying new products using a professional seller account.
When choosing the best seller for a product, Amazon will consider many factors, including:
Price, delivery mode, delivery time, order defective rate, on-time delivery rate, Return and Refund Rates.