OZON’s official new rule is that the platform will hide products that have no sales, no additional purchases, and no collections within 180 days, because the platform believes that the existence of these substandard products will affect the products sold by other sellers, buyer convenience, and overall sales. Indicators have a negative impact. Let’s interpret OZON’s hidden product policy.
What kind of products are easily hidden by OZON?
Hidden products may be related to product pricing, product main picture and accompanying drawings, product description quality, and product attribute filling quantity, which are very different from the products on sale. Therefore, OZON if the seller hides selling certain products, It’s possible to see differences with unhidden product cards or with similar products from other sellers.
Can hidden products be applied for resumption of sales?
Under normal circumstances, hidden products cannot be resumed for sale, but if you find that your product has been misjudged by the platform, you need to find the OZON platform customer service to complain. The appeal text indicates the hidden product and the product you think has been wrongly hidden. s reason.
Note:
Sellers can also recreate new products, but when creating products, pay attention to the product information requirements of the product card and the available quota for creating products, and do not completely copy the hidden Expired products. If you upload a hidden product card it may also be hidden on the platform.
If 100% of the products in an OZON seller’s store are hidden, the OZON platform may block the seller’s account due to poor content quality.
Previously, the OZON platform restricted SKUs to restrict the sales of products by “opportunistic” sellers to a certain extent, affecting the normal sales of other sellers and causing unfairness. Now the platform hides substandard products to improve the quality of each product. , for OZON newbies and novice sellers, there are certain difficulties and challenges, but it is also full of opportunities. Because there are few sellers, there are only sellers who really want to do OZON and high-quality sellers who are optimistic about the development of this platform.
The above is the interpretation of the policy of hiding substandard products on the OZON platform. Sellers must pay attention to it during the operation process.