The development of the domestic e-commerce industry is becoming increasingly fierce, and it is very difficult for sellers to stand out. Many sellers choose to open stores on cross-border e-commerce platforms. Amazon, as the largest cross-border e-commerce platform, has attracted many sellers. Sellers all know after opening a store that Amazon product reviews will affect the exposure and traffic of listings and product sales. Here are three Amazon promotion techniques to share with sellers to improve reviews.
1. Send a review.
Even if new products are advertised, the conversion rate is very low, and even the click-through rate is very low. Because there are no reviews, new products are not released on FBA. In this case, there is no complete Listing, so it is normal for the product conversion rate to be low. Unless it is a well-known brand product, it is recommended that you recommend it in the early stage. Review: Don’t spend too much money on advertising, especially manual advertising. You can try automatic advertising.
2. Impulse affects ranking.
Send products in exchange for reviews. At the same time, if the number of individuals increases and skills are provided, the ranking will rise rapidly. What we more commonly see: Discounts are for clearing inventory and returning money quickly. Especially when this product is homogenized by many products on the market, you need to quickly clear product inventory and return funds, and then carry out product iterations and upgrades.
3. The impact of promotion on brand.
First, brand awareness. Get huge traffic and astronomical sales in a short period of time. However, after a while, you will find that there are 7-day, 15-day and 30-day sales in the background. You should also pay Amazon for shipping. So monthly sales are in the hundreds of thousands of dollars, but profits may be negative. Brand awareness can quickly gain traffic through various channels, which will undoubtedly increase brand awareness.
Second, brand experience, which is very different from the first one. Brand experience cannot be achieved overnight. Including pre-sales, after-sales and overall user experience. Even if this thing forms, it will fall off quickly. As long as there is a problem in one part, the experience will be immediately diminished and never come back. Many people promote a product. When they actually sell it, the quality will probably be better. This blow is undoubtedly huge.
The above are the Amazon promotion tips shared with sellers. I hope it will be helpful for sellers to open a store. Lianlian International always pays attention to every little thing about sellers, and will also bring articles on related aspects in future articles to help sellers operate better.