In affiliate marketing, there are certain techniques for setting commissions mainly for single product marketing plans. It is recommended that the commission ratio of the store’s general plan be set to 3% to 5%, and there is no need to set it too high. The commission ratio of the single product marketing plan needs to be set separately according to the status of different products in the store.
When setting the commission for a single product marketing plan, sellers can first roughly divide the products sold in the store into the following three types.
1. Hot-selling products
Refer to the products that are hot-selling in the store or the same AliExpress store or the same type of overseas website and are within the store’s business scope. For products that are already hot-selling in the store, you can refer to the conservative commission strategy and set it according to the minimum commission ratio required under the product category.
2. Potentially explosive products
Refer to products with good conversion effects but low traffic, or products with an upward trend in searches on the website recently. Such products often just lack traffic, so the commission ratio can be set slightly higher than that of hot-selling products, preferably around 20%.
3. Seasonal new products and clearance products
New products that are competitive or highly compatible with overseas markets, have advantages in reference price, logistics, after-sales, etc., and are available for sale Or some unsalable goods in the store. These two types of commodities can use the “aggressive in the early stage + conservative in the later stage” commission strategy. In the early stage, use the alliance’s aggressive commission strategy to measure the payment. It is recommended to be 30% and above. Pay attention to the promotion data every week. Once the results are effective, you can adjust the commission as appropriate. At the same time, use methods such as on-site keyword competition + activities to supplement traffic and help new products.
How to view affiliate marketing promotion data
The store can view the overall alliance data and single product promotion data in different time periods through the promotion effect report of the affiliate marketing backend.
The store can view the data of each single product promoted in the “Marketing Activity” report.
By checking the promotion effect of affiliate marketing, the store can understand the number of views, number of visitors, payment amount, number of payment orders and overall commission deduction obtained by the product under the corresponding commission.