The product details page needs to introduce the product to buyers in detail through pictures and text, so that buyers can have a deeper understanding of the product. A high-quality detail page can improve the conversion rate of the product. Due to differences in device display, product details for the wireless and computer terminals need to be edited separately. The display content of the details page includes related templates, scene diagrams, selling point diagrams, comparison diagrams, product specifications and sizes, buyer show, after-sales service, strength display, etc. There is no fixed standard for the display content of product details pages, as long as it can introduce the product to buyers in detail and promote product conversion.
For products with the same purpose, the content contained in the details page will be different. For example, for daily wear clothing, buyers pay more attention to the upper body effect of the product, focusing on whether the clothes look good, whether the size is appropriate, whether the workmanship is good, what the fabric is like, the corresponding display content, product model pictures, and buyer shows , product specifications and sizes, product workmanship details, fabric characteristics, etc., so sellers can focus on presenting the content that buyers are concerned about on the details page. However, for some functional products, in addition to describing the basic information of the product on the product details page, it is also necessary to compare it with other products to highlight the product’s advantages, poke buyers’ pain points, and stimulate buyers to place orders. For example, for wireless Bluetooth headsets, buyers will pay more attention to the product’s sound effect, battery life, wearing effect, control, etc. The details page needs to describe these selling points respectively. It is best to compare it with other products to highlight the product advantages.
1. Scene map
Each type of clothing corresponds to the corresponding scene. This kind of scene map can be integrated into the environment, and the sense of substitution is particularly strong. Only when buyers have a sense of involvement will they have a strong desire to buy.
For functional products, sellers create different usage scenarios. A small amount of text can also be added to the scene diagram to describe the core selling points of the product.
2. Selling point map
The selling point map needs to highlight the product advantages. When a seller chooses to make a product, he must first understand the product’s advantages, and then reflect them on the selling point map, including the product’s material, function, design, etc.
Product selling point pictures need to be richly displayed on the product details page. Product selling points are the reasons why buyers buy the product. The stronger the reason, the stronger the buyer’s desire to buy the product.
3. Comparison Chart
What does your product look like, and what do your peers’ products look like? How is your product better than your peers’ products, and what is the difference between your peers’ products? The good thing is that you can have a display wherever you go. This can highlight the advantages and highlights of the product more clearly and intuitively. But don’t deliberately discredit your peers. Truth is the most important thing.
Sellers can compare with peer products in terms of product material, function, design, quality, etc. As long as the product is more prominent, it can be reflected in this way, but the reflected content does not need to be too much, highlighting a certain aspect. Just find the biggest advantage point and compare it with it.
4. Specification and size information
The product specification and size information on the details page is very important, especially for clothing products. Nowadays, most buyers place orders on their own and have little contact with sellers. The product size information on the details page is convenient for buyers to check and refer to. This can reduce one consultation process, and some buyers will increase their purchase intention.
Since AliExpress faces buyers from all over the world, there may be some differences in sizes in various countries and regions. Therefore, when sellers describe product sizes, it is best to compare them with references that are familiar to buyers for convenience. Buyers better understand product dimensions.
5. Product Buyer Show
Buyers have a herd mentality when shopping. For example, in the clothing category, buyers can intuitively and clearly see the approximate effect of the product on themselves by putting it in the buyer’s show. After all, many buyers believe that models are not only good-looking, but also beautiful, and they must look good in clothes, so a buyer’s show can help dispel these concerns of buyers.
Buyer shows are mainly photos provided by buyers, reflecting the actual use of the product. There is no unified standard for display formats. However, sellers must pay attention when choosing product buyer show pictures. The buyer show pictures displayed on the details page must also be beautiful and beautiful. Don’t choose pictures that don’t perform well to avoid having a negative impact on product conversions.
6. Logistics delivery and enterprise qualifications
Enterprise qualifications and logistics delivery are generally placed at the bottom of the product details page and apply to all products in the store. So just make a unified template.
The main function of corporate qualification display is to increase buyers’ trust in products, indirectly improve product conversion rates, reflect the strength of store products, and dispel buyers’ concerns.
Because logistics delivery and corporate qualifications apply to all products in the store, sellers do not need to edit the details page of each product. They can use the product information module to edit them uniformly and then place them in the store. in all products. The method is basically the same as making a product association template, just select the custom module to edit. After making it, choose to display it in the “Product Information Module at the Bottom of Details”.
7. Layout sequence
Regarding the layout of product details pages, different products have different display methods, so that the display content is organized.
The layout of the details page is even more diverse. When sellers create product details pages, if they don’t have specific ideas or ideas, they can refer to what their peers have done better to inspire themselves. If you don’t know image processing software or want to save time in creating product details pages, you can also use relatively high-quality third-party software in the service market to quickly create product details pages.