Why do you need to filter products after testing? Because you have to abide by AliExpress rules. Since 2017, AliExpress has slowly transformed from a distribution model to a small and beautiful store. The store does not need to have too many products for sale, because the store’s sales rate affects the store’s weight. Actual products can be uploaded more, but they need to be screened.
Product testing is a process of scouring the sand. It is necessary to upload more product information but not too many products in the store, so the products must be screened. For example, if a store uploads 1,000 products in batches, the payment will be continuously measured during the upload process, and products with sales volume and visitors will be retained; products with no data and visitors can be deleted. In other words, if you first upload 100 products, only 20 of these 100 products will be ordered, and 30 products will have visitor and exposure data. The other 50 products have no orders or exposure data after testing. If these 50 products still have no data after exceeding the observation period, they can be deleted, and other products can be uploaded and continuously screened, thus forming a virtuous cycle.
The period from upload to deletion of a product is 45 days. This 45-day observation period includes the payment testing period. For example, after 15 days of through-train payment testing, the product has not been ordered and there is no data. This product will continue to maintain the lowest discount for 30 days. If there is no data after 45 days of accumulation, it will be deleted directly. In this way, if 1,000 products are uploaded, only 200 to 300 products may be retained after testing. In this way, a small and beautiful store is formed, and the store’s sales rate is also very high. Products that are successfully tested will be placed frequently, and the store’s weight will become higher and higher. Since the weight of the store is very high, the store will later cover other categories of products. Even if there is no through train, the product exposure will be very high.