Store Butler is a tool in the through train that can promote the whole store’s products with one click. After it is turned on, all the products in the store can be promoted through the through train to generate clicks and deductions. It is a kind of intelligent promotion method. Promoting products across the entire store will also incur large promotion costs. During the platform’s super promotion, sellers can use the store manager to quickly drive overall store traffic.
1. Setting entrance
The setting page of “Store Butler” can be entered through the through train backend homepage and “Promotion Management”.
2. Daily consumption and click bidding
Click the “switch” in the promotion status to enable the store-wide butler promotion. After it is turned on, the whole store’s products will be in the promotion state, and the store will combine its own The promotion budget sets the daily promotion limit and expected bid. Expected bidding can be understood as click bidding, and its bidding methods mainly include maximum bid and smart price adjustment.
(1) Maximum bid: The system will intelligently select the most reasonable bid based on the popularity and matching degree of the traffic to achieve the best cost performance, but the final bid will be within the set bid range.
For example, if the daily expected bid is 1 yuan, after the maximum bid is turned on, the actual deduction price will not be higher than 1 yuan.
(2) Intelligent price adjustment: Based on the platform’s big data and intelligent capabilities, the store automatically adjusts its bids for the right groups according to its own marketing goals. The price adjustment is generally -40% to 40%.
For example, if the daily expected bid is 1 yuan, after intelligent price adjustment is turned on, the actual deduction price will be 0.6 to 1.4 yuan, and will not be higher than 1.4 yuan. Smart price adjustment will take effect the next day after it is turned on. If it is turned on continuously, it will help improve the promotion effect.
In order to ensure stable spending, it is recommended to set the maximum bid and set the click price according to the current industry average bid.
3. Data viewing
The last 7 days of data can be viewed on the store-wide butler promotion page. After each product promoted through the store-wide butler is exposed, detailed data for the corresponding date will be displayed. .
You can also view store-wide butler promotion data in the product report.
4. The traffic source of the whole store butler
The whole store butler is a very intelligent promotion form and is a fully automated hosting. The system will select the most suitable products for promotion based on the buyer’s search preferences, which can be displayed in various through-train promotion placements. It can obtain high-quality traffic at a lower price, but it cannot promote products in a targeted manner. Its traffic sources are mainly divided into the following two types.
(1) Maybe the buyer is searching for very precise long-tail words. In the independent promotion plan, all buyer search terms will not be considered, which will result in insufficient information being set in the promotion position.
For example, the keyword white long summer dress has not been selected in all promotion keywords on the platform. If a buyer searches for it, no relevant through-train booth will appear. Then after turning on the store manager, it will Get traffic for this type of keyword.
(2) Maybe buyers are searching for popular keywords. If the daily limit of other sellers’ through-train account promotion happens to reach the daily consumption limit, or the delivery time is exceeded, or the through-train account is in arrears, then there will be a vacancy for the through-train promotion of popular keywords. After turning on store-wide butler, sellers will have the opportunity to obtain keyword positions with usually higher bids at a very low price.
For example, the usual bid for the keyword dress women is 3 to 5 yuan. If the promotion booth is temporarily vacant due to the situation, the store manager will have the opportunity to obtain the display space for this hot word at a lower price.
The above is an introduction to the through-train store-wide butler promotion tool. It does not involve much content and is mainly used to promote products in the whole store. Sellers can use it selectively based on the actual promotion purpose.