Why do buyers click on products? The five requirements for buyers to click on products are as follows:
(1) The displayed products match the keywords searched by the buyers.
(2) The products displayed are the styles that most buyers like.
(3) The products displayed are at prices accepted by most buyers.
(4) The displayed product pictures can attract buyers’ attention.
(5) The products displayed have a certain basic sales volume.
1. Keyword matching degree
Through “product analysis” and “keyword analysis” of a single product, take women’s sunglasses as an example to check whether the product exposure keywords match the sunglasses .
The top ten exposed keywords are: sun glases (sunglasses), sun glasses women (sunglasses for women), sun glasses for women (women’s sunglasses), sunglasses women 2020 (sunglasses 2020), gafas de sol mujer ( Sunglasses for women) lunette de soleil femme (sunglasses for women).
The exposure keywords match the product itself. If a buyer searches for myopia glasses and sunglasses are displayed, the click-through rate of the product will be greatly reduced.
2. Whether the style is in line with popular choice
Select the product type in the “Product Selection Expert”, download the product’s hot-selling attributes, select the product’s hot-selling attribute value based on the transaction index, and Compare the attributes of the actual product and analyze whether the actual product matches the best-selling attribute value to determine whether the actual product is a style that most buyers like.
If the actual product does not match the hot-selling attribute value, and it is a style that most buyers do not like, the actual product audience will be relatively small, and the click-through rate of the product will also decrease.
3. Can the price be accepted by most buyers?
Sellers search for Women’s sunglasses (women’s sunglasses) through the AliExpress buyer terminal front desk and view the product’s best-selling price column picture.
For example, the popular price range for women’s sunglasses is: US$2.51 to US$3.31, with buyers accounting for 35%; US$3.31 to US$5.3, with buyers accounting for 32%.
The exposed product sells for US$2.51 to US$5.3, which is a price that most buyers can afford; if the product sells for more than US$5.3, the proportion of buyers who can accept it will decrease, and the click-through rate will decrease. will also decrease. Search for women’s sunglasses and arrange them from high to low sales. Among the 10 products with higher sales, 8 products are priced from 2.51 to 5.3 US dollars.
4. Attractiveness of product pictures
Many sellers say that e-commerce sells pictures, which seems to make sense. A picture with outstanding selling points can allow buyers to quickly understand the product and effectively target the audience.
For example, the buyers of mobile phone cases are mainly young students, white-collar workers, etc. Then sellers can design different pictures according to different needs and purchase objects. For example, the selling point of mobile phone cases is whether they are resistant to falling.
Of course, there is another possibility. The actual product matches the hot-selling attribute value, but the click-through rate is low. At this time, the seller must consider the angle of the product picture or the color of the product. The same product will have a low click-through rate due to different angles and color issues. Regarding the angle issue, sellers need to frequently test the clicks on the main image. If it is a product with multiple colors, you can refer to the best-selling color styles of peers. Sellers can open the review page of peer products of the same type and can intuitively understand which color products of peers are more likely to be purchased by buyers for reference.