Before using the through train to test the main image of the product, the seller must first upload the product image to be tested to any position among the 2nd to 6th main image of the product.
Do not change the first main picture at will before the test is completed.
In addition, sellers operating in the clothing, shoe and bag industry should pay special attention to the standardization of the main image.
In fact, the testing principle is very simple, that is, among the two promotion creatives, use the same creative but different title promotion images.
According to 7 days of test data, sellers see that pictures with models have higher click-through rates than pictures without models, so they can use the model picture as the main picture of the product. Assume that through further testing, it is found that the product model image with red attributes has a higher click-through rate than the product model image with black attributes. In order to select the best among the best, the main image can be replaced with a product model image with red attributes. It can be seen that the main image test has no fixed result. Its purpose is only to pursue a high click-through rate, and the click-through rate of the product is not unlimited, but has a peak.
The above is the method of testing the main image of creative products through through-train promotion. Sellers should know that the longer the test, the more products there are, and the higher the cost.
How to test product information titles through promotion creatives
The method of testing product information titles through promotion creatives is exactly the opposite of the method of testing product main images, that is, using the same method in both promotion creatives Main image for different tests. The creative title is the same as the product information title. It can describe up to 128 characters. The production method is the same as the method of creating the product information title.
It is best for sellers to test by adding the product’s existing title content to a creative. Another idea is to use the latest product information title with the same main product image to facilitate data comparison with existing titles. When sellers test product information titles, they need to focus on the 7-day exposure data of the creative and pay attention to the click-through rate data. If these two comprehensive data perform well, it means that the tested creative title can be replaced with a product information title to obtain maximum product exposure.