1. What is Lingxi Recommendation
Lingxi Recommendation is a promotion method for products on AliExpress Express. It is displayed on the buyer’s website based on the placement bid and the matching degree between the product and the buyer’s needs. location of concern. Different from keyword promotion, Lingxi recommendation focuses on non-search traffic and matches it based on the current buyer’s behavioral habits or traffic characteristics. That is, fees will be deducted only when clicks are generated.
The main display location of Lingxi recommendations is in the More To Love section at the bottom of the product details. Buyers will click on products only when they have relevant needs for them.
The More To Love section at the bottom of the product details page displays a total of 30 products, divided into 6 rows, with 5 products in each row. On the rightmost position of each row of products, there are products with the “AD” logo. Products recommended and promoted through Lingxi. The sorting rules are mainly based on the quality of product information, the bid for product promotion and whether the product meets the potential needs of browsing buyers. It is displayed at the bottom of the product details page with the same attributes as the promoted product. The predecessor of Lingxi Recommendation is through-train product recommendation. In the future, there will be corresponding advertising spaces displayed on the AliExpress homepage, shopping cart, order payment success page and other More To Love sections.
2. Setting steps for Lingxi Recommendation
The promotion settings for Lingxi Recommendation are relatively simple. It only includes bidding and promotion creative image settings. The operation is very convenient and the system also has corresponding step-by-step guide. On the home page of the through train promotion background, select “Lingxi Recommendation” to enter its promotion settings background.
Lingxi recommendation backend supports the creation of different promotion plans and unified management of recommended products.
The first step is to add products.
Click “Add Recommended Ads” and check the products that need to be promoted. You can filter the corresponding products by new release, hot selling and hot search recommendation reasons, as well as by directly searching for product IDs.
The second step is to set your budget and bid.
Check “Add Products” and set the corresponding promotion budget and bid. Before setting a bid, sellers can refer to the bidding suggestions given by the system. It is recommended that sellers set the bid according to the average market bid in the early stage. The higher the bid, the more corresponding exposures and clicks. However, if the daily promotion limit is not high, it will basically be consumed quickly, so in the early stage, you should try to set it according to the market average bid. Generally, the average market bid will not be very high. If the average market bid for some categories is too high, sellers can set reasonable prices based on their own promotion budget.
The third step is to set the premium.
In Lingxi Recommendation, sellers can set different premium ratios for different buyers and placements, so that promotional information can be placed in front of more accurate buyers.
The fourth step is to confirm the final bid.
After the seller sets the premium ratio, and then confirms the final bid page, the system will prompt the price range of the current click unit price based on the current bid and premium ratio.
The fifth step is to set the creativity.
Sellers can create creative promotional images in Lingxi recommendations directly in the system background, saving time on manual production. A maximum of 10 creative pictures can be set for each promoted product. On the creative settings page, click Add Creative to set it.
On the creative settings page, sellers can use different product main images and creative templates provided by the system to produce and generate corresponding creative images according to the system’s own needs.
Click “Generate Creative” on the creative editing page, confirm that the creative image is correct and click “Complete and Submit”. At this point, the promotion settings for Lingxi Recommendation are completed.
Lingxi recommendation promotion involves precise traffic. Since it has less setting content, sellers need to adjust their bids appropriately based on the average market click price in different periods to obtain a better input-output ratio.