To understand the general meaning of the name “Quick Promotion Plan” from the literal meaning, the so-called “quick” means that the creation and setting up of the entire promotion plan will be relatively convenient. In the quick promotion plan, sellers can uniformly select keywords for the products they promote. Why is it unified selection? All promoted products in the quick promotion plan share all filtered keywords, and keywords cannot be selected individually for individual promoted products. For example, if there are three products A, B, and C in the quick promotion plan, and three keywords d, e, and f are set at the same time, then these three keywords can be used for the three products in the plan, as long as these keywords are consistent with If the products match, then they all have the possibility to be displayed. Therefore, it is more convenient to create and set up a quick promotion plan, and at the same time, bids can be set separately for each keyword.
In general, the advantages of the quick promotion plan are that it saves time and effort, can realize batch operations, is very suitable for product testing, and can build up to 30 quick promotion plans, and each plan can accommodate up to 100 items. Batch word selection, bidding and other functions in quick promotion can help sellers quickly establish their own plans, capture more traffic to test products, and screen products with promotion potential. After product testing is completed, they can be directly transferred to key promotion plans. Targeted promotion. The disadvantage is that it cannot conduct targeted promotion for individual products, nor can it create richer promotional information. Taken together, sellers mainly use the quick promotion plan for payment testing.