Products that join affiliate marketing promotion will be displayed both inside and outside the AliExpress site. The main display channel on the site is the alliance traffic position (best.aliexpress.com).
The alliance traffic position is the traffic acceptance position within the site after the off-site channels are directed to the AliExpress main site (www.aliexpress.com). Buyers can search for products based on keywords and categories on this site. The difference is that this page only displays alliance products, which is a “thousands of people, thousands of faces” display mechanism. Buyers who are not visiting for the first time will be based on their information on the website. Recommendations based on historical browsing and purchasing behavior. For new buyers who visit for the first time, corresponding products will be displayed based on the preferences of the traffic source, and a separate display area will be added for hot products. The sales volume of the alliance traffic position will have a weighted effect on product searches on the main site.
Off-site display is mainly targeted at global websites, regional network alliances, local media, such as overseas social networking sites, video sites and other global websites, and mobile phone manufacturers such as Huawei and Samsung. Regional network alliances are similar to the concept of first-level traffic agents in the region. Based on AliExpress’s key countries and regions, they radiate around the world and expand traffic first-level alliances to expand more traffic, such as admitted in Russia and Awin in Europe. Downstream of the first-level distributors of traffic are local vertical media, including shopping guide websites, such as Slickdeals, Groupon, etc.; cashback websites; evaluation or content websites, similar to the domestic “Little Red Book”, that is Convert some experience of using products into soft articles to guide transactions; price comparison websites, where you can search for a product to see the price of the product on different platforms and different merchants; Internet celebrities, anchors, etc.