Many sellers think that optimizing a product in this way is too laborious. If a product needs to optimize the title, main image, details, attributes, price, details, etc., and only one place can be modified at a time, and the modification of the main image, details, and price must be optimized multiple times, with an interval of 5~ 7 days, so a complete optimization will take at least 2 to 3 months.
So when sellers upload product information, they need to do their best to make the title, price, details, and main picture as good as possible. Fine-tuning through data later will save a lot of time, and these preliminary preparations must be done. Well, it can also increase the probability of product testing and ordering. The detailed pictures do not need to be particularly detailed. Wait until the test is successful before creating a high-conversion detail page. This will save a lot of time in later optimization.
Why it takes so much trouble to optimize products is mainly due to search engine reasons. When a search engine crawls a product, if there are too many changes to the product, the search engine will consider it a replacement product and reduce the exposure of the product.
There may be sellers who still don’t understand. For example, we know a friend who we see every day. Suddenly one day he has plastic surgery, and his nose, eyes, face, body, etc. are all done at once. Do you still know him? If this friend has a place renovated every once in a while, and every time a place is renovated, we meet him once. After slowly renovating the nose, eyes, face, and body, we still know him at this time and will not feel strange. . In the same way, when using search engines to crawl products, you also need to adapt slowly. Every time you optimize, wait 5 to 7 days for the search engines to adapt before performing the next optimization.
1. What time period does optimization have the least impact?
Optimizing products requires knowing the existence of search engines. When will search engines generally crawl products?
3 pm to 4 pm Beijing time is the time for search engines to re-crawl. The impact of optimizing products during this time period is minimal, so if sellers have products that need optimization, they must seize this time. part.
2. Optimize which modules will not affect the product
Freight templates, associated templates, product combinations, etc. can be optimized at will. These modules will not affect the product in essence. , but after optimization it is not as good as before, which will have a certain impact on the product. For example, in the freight template, the product originally had free shipping in Russia, but after optimization, free shipping was not set, which would affect the conversion of Russian buyers. If you set up no free shipping for Russia at the beginning and then set free shipping for Russia after optimization, it will have no impact. All in all, optimizing these areas will not affect product exposure.
3. Cooperate with preferential activities to reduce the impact of optimization
As long as the product is optimized, it will have an impact. The difference lies in the size of the impact. Therefore, it is recommended to cooperate with preferential activities to optimize the product. This can make Minimize the impact of optimization. Editing a product will reduce product exposure, but if the product data increases after optimizing the product, search engines will mistakenly think that the product is more recognized by buyers. Therefore, after optimizing the product, it is recommended that the product discount be slightly larger to improve all aspects of the product data.
(1) Increase product discounts. For example, before optimization, the product discount is 40% off. After optimization, the discount is adjusted to 55% off. It is recommended to increase the discount by 3% to 5%.
(2) Set up large coupons. For example, before optimization, the coupon is $2 off for purchases over $18. After optimization, the coupon is adjusted to $2 off for purchases over $16. You can even set up a no-threshold coupon.
(3) Sending targeted coupons to buyers who have added to their collections and old customers can bring certain orders to the product.
(4) Sellers who have invested can also control orders through “through train + manual”, which will achieve better results and have negligible impact on optimization.
4. How to optimize a product without data
Some sellers believe that since the product has no data anyway, they should simply modify all the areas that should be optimized. In fact, this is called “breaking the can and breaking it”. A product without data will still have no data even if it is optimized.
Unless the product is uploaded on the same day and errors are found after uploading, it is still too late to modify everything before 3 pm Beijing time that day. For example, if product information is uploaded at 10 am, the overall product can be adjusted before 3 pm, because the search engine has not yet crawled the uploaded product information at this time.