Store traffic refers to the number of buyers introduced to the store through the platform. The more buyers enter the store, the greater the store traffic, the more times the product is exposed, and the probability of buyers placing an order increases store operations. With promotion, sellers can increase store traffic by obtaining traffic within the platform. Platform traffic mainly comes from search traffic and newly launched product traffic support.
1. Obtain search traffic
Buyers usually search for keywords on the homepage to find the products they want to buy. Keywords are an important source for sellers to obtain search traffic.
Sellers can check the bottom of the search bar on the homepage of the corresponding market and learn about the hot search terms of buyers recently updated by consumers and the popular trends in each market.
At the same time, Shopee will send hot search terms, hot-selling products, and popular tags in each market to sellers via email every week (sent to the email address filled in when registering Shopee) to help sellers better understand the Southeast Asian market selection. trend.
2. Traffic support for newly launched products
In order to better enable new sellers to develop, the platform will have a traffic support policy for newly launched products, because sellers can use small batches in time periods Obtain new traffic by uploading products and using the “Boost” function to promote products at the top.
(1) Upload products in small batches and time periods
Upload new products in small batches and time periods every day. This operation will make the new product rank high in similar search ranking results. The location is conducive to the continuous exposure of the store.
Uploading products during the peak traffic period of each market is more conducive to product exposure. For example, the number of people placing orders in the Singapore market is between 20 and 24 o’clock, the Thai market is between 13 and 15 o’clock, and the Malaysian market is between 14 and 16 o’clock. In the Indonesian market, the largest number of people place orders between 10 and 12 o’clock every day. Launching new products during the time when buyers are active can increase the exposure of the product.
(2) Boost, a pinned promotion function
Shopee provides sellers with a free pinned product promotion function “Boost” (promotion) in each market. Sellers can use the Seller Center to Click “Product Management”, “My Products” and “ALL” in sequence, select any product that needs to be pinned to the top of all the products on the shelves, click the “Actions” button, and select “Boost Now”. The product will be displayed at the top of the corresponding category interface.
(3) Promotion suggestions
(1) You can choose to expose up to 5 products every 4 hours.
(2) It is recommended to select products that have been on the shelves for a long time and have poor traffic for Boost promotion, which can bring traffic to such products again.
3. Daily activities to attract traffic
(1) Participate in platform activities
Shopee’s “My Marketing Activities” in the seller center of each market will regularly launch various activities , sellers can sign up to participate and strive for more exposure opportunities.
In the “My Marketing Activities” interface, select “My Promotions” to enter the “My Promotions” interface.
In “My Promotions”, theme activities with different times and content will be opened from time to time. Sellers can register in the background according to the activity requirements. After the registration is completed, they will be reviewed and the reviewed products will be Will attend this event during the event time.
The “My Promotions” registration tips are that when applying for registration activities, you must strictly follow the requirements of the activity theme, product category, price, inventory, discount intensity, etc., and the sales volume of the products that meet these conditions will be preferred A product with high ratings, many positive reviews, and a price advantage.
(2) Year-round holiday promotions
In the second half of each year, Shopee launches “9·9”, “11·11” and “12·12” promotions on all sites. During major promotions, Shopee simultaneously carries out online and offline advertising promotions in local markets, bringing a sharp increase in traffic to sellers.
4. Fan Marketing Drainage
(1) Overview of Fan Marketing
Fans are an important source of natural traffic and orders for stores. In the early stages of store operation, it is particularly important to increase the number of fans of the store. When a store has a certain number of fans, sellers can regularly plan some store themed activities and actively interact with buyers to promote them; they can also set up some special discount coupons for the theme events to be displayed on the store homepage to attract buyers to buy. Rich and colorful store activities not only help increase buyer repurchase rates, but also attract new customers.
(2) Methods to increase store fans
Sellers should pay attention to fan marketing when running their stores daily. They can continue to increase store fans through the following methods.
(1) Actively follow
Sellers can search for similar popular sellers on the APP, and actively follow these sellers and their existing fans, paying attention to the target user group. The current upper limit of fans is 5,000 .
(2) Buyer interactive fan circle
Attach importance to every opportunity to communicate with buyers, respond to chat messages in a timely manner, and improve customer conversion and retention rates. (3) Fan discount
Sellers can encourage buyers to like their products or follow the store, and give them discounts or gifts as rewards for their next purchase.
In addition to the above methods, you can also use “Paid Ads” keyword advertising to increase store traffic sources.