Details such as product attributes, regional price adjustment, original product price, wholesale price, and product keywords can be optimized and adjusted at one time. It is recommended that after each optimization, observe the exposure data for 5 to 7 days before proceeding to the next optimization.
1. Product attributes
Product attributes include custom attribute words. Sellers must fill them out realistically and do not exaggerate. Just insert the title keywords cleverly to optimize the attributes. Finally, you need to observe the data for 5 to 7 days before performing the next optimization. Don’t fill in attributes that the product does not have just for the sake of greed, otherwise the buyer will not buy, or the product and attributes will not match after purchase, resulting in negative reviews, disputes or even refunds.
2. Product original price
It is recommended that the original price of the product should not be modified. Whether it is increased or decreased, the original price of the product has the greatest impact on product exposure. Before the seller uploads product information, the original price It should include a discount profit of about 40%, so that there is basically no need to adjust the original price of the product before and after the event.
If the original price of a product must be adjusted due to special reasons, the seller must also make the adjustment strictly in accordance with the rules.
For example, the original price of a product is US$10, the first adjustment is to US$10.5, the second adjustment is to US$11, the third adjustment is to US$11.5, and so on.
Products with an original price higher than US$20 have little room for adjustment. It is recommended that the adjustment range is 2% to 3% each time. Products with an original price lower than US$5 can have a slightly larger adjustment range. Each adjustment range is About 10%.
After each adjustment to the original price, sellers should observe product exposure and conversion data. If there is a slight decline, they can continue to adjust every 5 to 7 days; if there is a serious decline, they can immediately stop adjusting the price or return to the last price. The original price (if the original price drops seriously after being adjusted to 11.5 US dollars, it can be returned to the original price of 11 US dollars), and then continue to adjust after the data stabilizes.
After each adjustment to the original price, the actual selling price remains unchanged. For example, the original price of a product is US$10, but the actual selling price is US$8. After the original price is adjusted to US$10.5, the actual selling price is still US$8. If the original price is expected to be adjusted to US$15, then the actual selling price will be US$8 before the adjustment to US$15. After the adjustment to US$15 is successful, the selling price will be slowly adjusted through discounts. It can be seen that adjusting the original price is a very cumbersome matter, so sellers should reserve normal discount profits before uploading product information.