If it is just a simple test, and the visitors of a single product are not involved in other products, the effect will be greatly reduced, especially for through-train test products. For example, a product attracts 100 buyers, but some of the 100 buyers buy a single product, and some of the 100 buyers don’t like the product and leave directly. Incoming buyers are not connected with other products, which not only wastes traffic, but also reduces product data. Indirect visitors reduce the weight of the product, so sellers need to associate with matching, cooperate with store preferential marketing, and improve the test effect. Work hard to find ways to let buyers entering the store browse other products in the store and generate purchase intention.
Sellers can maximize the benefits of traffic by doing a good job in related marketing and product matching, especially through-train testing. Correlation and matching mainly focus on the wireless end. After all, the wireless end accounts for about 70% of the traffic. When buyers come in, they will have four thoughts:
(1) The product is good, buy it directly.
(2) Can the price be cheaper? At this time, it depends on the store’s preferential marketing.
(3) After reading the product, I don’t like it very much and want to look at other products.
(4) Come in and have a look around and compare products and prices.
From the above four ideas, association matching and store preferential marketing are closely related.
For example, in a store that sells handbags, the seller must match some handbag-related products of different styles and materials. If the buyer doesn’t like handbags, he can look at the wallets, key bags and other products in the store. If the store sets up coupons, it will also help attract buyers to buy handbags and wallets together.
Reasonable store coupons can attract buyers to buy, and the more you buy, the cheaper it is, thus showing the advantages of the product. In fact, the more you buy, the cheaper it is because of the shipping cost.
For example, if a product is $10, the same product in a peer store is also priced at $10. The seller’s store has set up a coupon for $2 off when spending $18 or more. There is no discount in the peer store. Where is the buyer? The purchase is self-explanatory.
In short, sellers must strictly carry out related matching and store marketing. As long as buyers click to enter the store, try to let buyers see and buy more other products, so that incoming traffic will not be wasted.