Both instant discounts and coupons are based on the amount of money you spend, and coupons and instant discounts are superimposed, but instant discounts are passive reductions. Under normal circumstances, buyers only know about the instant discounts when they place an order, so the discounts of instant discounts are lower than those of coupons. It is recommended that coupons and the discount gradients of instant discounts be set cross-wise, so that buyers can buy more products step by step. products.
1. Set the gradient appropriately
The instant discount also needs to be set according to the unit price of the store’s customers, and the reduction is mainly set in line with the discount intensity of the coupon. For example, if the order price is US$10, the coupon discount will save US$2 for purchases starting at US$18, and the instant discount will save US$1 for purchases starting at US$24. When a buyer purchases a product worth around US$20, he or she finds that if he continues to purchase a product worth US$4, he can get a US$1 discount. In this way, many buyers will be tempted to buy more products. After all, the coupons and the instant discounts are superimposed.
When the order price is US$10, the author recommends that the discount gradient is US$1 off for purchases over US$24, US$2 off for purchases over US$32, and US$3 off for purchases over US$40.
2. Introduction to the essentials of the full discount activity
(1) Instant discount upon full purchase. Generally speaking, for all products in the store, the author recommends setting 3 gradients, and do not check accumulation. Accumulation will make the full discount lose the attractiveness of the discount.
(2) Discount for full items. A single order greater than or equal to x products will enjoy y discounts, which are divided into full store products and partial products. Select settings according to store type. Stores with multiple subcategories, such as accessories, 3C digital products, adult products, etc., are suitable for all store products to participate in the event. Stores such as automobile and motorcycle accessories, electronic components, and solar-saving products are suitable for setting up partial products. Single-category stores such as clothing, shoes, and glasses are not suitable for setting up discounts on full items.
(3) Free shipping on purchases. For countries and regions that do not offer free shipping, full free shipping is suitable for products that are cheap but have expensive shipping costs, but you are not in a position to purchase multiple products, or for special reasons, the shipping costs for a single country or region are too high. Free shipping is divided into free shipping for full items and free shipping for full amounts. Generally, sellers rarely set free shipping for full purchases. After all, popular countries and regions will choose free shipping. Even if the individual shipping costs are too high, regional pricing can be set.