Linio’s main product categories include electronics, home furnishings, fashion, health and beauty products, and children’s and baby products.
(1) Products prohibited from sale on the platform
All products on the Linio platform must be legal, brand new and genuine, and within the scope of products allowed to be imported by the destination country. Prohibited items include the following categories:
Medical products and equipment (including drugs); animals and plants (including resins); chemicals; contact lens consumables (i.e., food and beverages); flammable and explosive items; Tobacco products (including cigarettes, matches, lighters, electronic cigarettes and accessories); tires; weapons (including simulated toy weapons, paintball guns and knives); untreated wood products; counterfeit (pirated) products; services.
(2) Hot-selling products on the platform
In general, on the Linio platform, consumer electronics products account for the largest proportion, and the demand for daily necessities such as clothing, accessories, and home furnishings is not far behind. The following two categories are hot-selling categories on the platform:
(1) Consumer electronics is the largest sales category on the platform, especially mobile phones, such as Apple, Samsung, Xiaomi, Sony, Huawei, Lenovo, OnePlus, etc. In addition, sales of mobile phone accessories, tablets, cameras and other electronic products are also relatively large.
(2) The fashion category is the second largest sales category on the platform, currently dominated by international brand-name watches, glasses, clothing, etc. However, Chinese OEM products (clothes, shoes, hats, bags, sporting goods)
After being launched online, they also occupy a large share due to their strong cost performance and the advantages of many SKUs.
It is worth mentioning that there are not many sellers in health and beauty, home furnishing, maternal and infant (mainly toys) and other categories on the Linio platform, and the number of SKUs is also small. If sellers capture the market early, there will be huge upside potential in the future.