Building keywords is to cleverly add title keywords to the product. Some sellers may not understand why they do this. Because of the search engine mechanism, when buyers search for keywords, they will be displayed based on the weight of the product and the match between the keyword and the product.
For example, if a buyer searches for the keyword summer mini dress, many products containing summer mini dress in the product information title appear on the search page. If the seller embeds the word “summer mini dress” in the custom attributes, details page, and picture naming, the product will have a higher degree of matching with the keywords searched by the buyer. When the product weight is the same, the search engine will give priority to display the matching degree. high product.
Search engines will crawl products based on the frequency of keywords, and the title cannot be stuffed with keywords for this reason.
The places where you can embed words when uploading product information are divided into custom attributes, detail pages, and pictures. Sellers should make good use of these three places to embed words when uploading product information.
1. Custom attributes to bury words
Add custom attributes. The added keywords must be words that appear in the title, so that the attributes and the title can improve the relevance and matching. . Custom attribute keywords should be inserted skillfully so as not to affect the buyer’s shopping experience. Generally, 2 to 3 keywords are enough. There is no need to add too many attributes to avoid affecting the buyer’s shopping experience.
Take the mouse as an example. The seller should cleverly include the keywords “wireless mouse”, “game mouse”, “office wireless mouse”, “optical mouse” and “mouse” in the form of questions and answers. Only Keywords need to be added to the “question”, but there is no need to add keywords to the “answer”.
2. Buried words on the details page
The buried words on the details page are divided into image and text separation and rich text burial. Wireless side details and computer side details can be buried using image and text separation. Words, rich text buried words can only be used on the computer side.
(1) Separate pictures and texts and bury words. Click on the mobile phone wireless terminal. Sellers should choose product pictures that combine pictures and text, and cleverly insert title keywords into the text to make it easier for buyers to read and take care of their shopping experience. Buried words cannot be segmented, and of course they are not piled up, so the keywords need to be filled in completely.
Take the mouse as an example, add pictures and text to separate the words: This mouse is a new notebook mouse designed by the designer. It is a very cute optical mouse. I believe you will fall in love with this wireless office mouse. mouse.
The buried words include the following keywords: mouse, new model, notebook mouse, cute, optical mouse, office, wireless mouse.
After completing the wireless terminal details page, synchronize it to the computer terminal details page with one click, so that the separation of graphics and text between the wireless terminal and the computer terminal is completed.
(2) Rich text buried words. Embedding keywords in rich text on the computer side means that all title keywords are copied into the rich text. The keywords in the title are not stacked, because the title can be segmented into words, but the rich text is different. Buried words cannot be segmented into words, so you cannot directly copy the title into the rich text. Instead, copy the keywords used in the title into the rich text.
For example, the title is Long Sleeve Shirt Dress 2019 Summer Boho Beach Dresses Women Casual Striped Print A-line Mini Party Dress Vestidos (Long Sleeve Shirt Dress 2019 Summer Boho Beach Dresses Women Casual Striped Print A-line Mini Party Dress Vestidos line mini party dress dresses).
The title is expanded to: long-sleeveddress (long-sleeved dress), women’sdress (women’s dress), 2019summerdress (2019 summer dress), casual dress (casual dress), dress (dress), summer Mini dress (summer mini dress), summer casual dress (summer casual dress), 2019 party dress (2019 party dress), long sleeve print dress (long sleeve print dress), beach dress (beach dress) and other keywords, the actual words are buried is the keyword after expansion.
The rich text module must be added to the computer details page so as not to affect the buyer’s shopping experience.
The seller clicks to edit the content, and copies the prepared keywords. The font of the copied keywords can be changed to white, so that buyers cannot see the hidden words of the product, but search engines can crawl it. Buried words.
Each individual keyword must be separated by a comma to match the title with the buried word, because the title can segment words, but rich text cannot segment words. If they are not separated by commas, the buried words will be meaningless.
3. Words buried in pictures
Sellers first name the pictures with keywords and then upload them. The keywords used are also the words that appear in the title.