Africa has 54 countries with a population of approximately 1.25 billion people, yet very few consumers own a desktop or laptop computer. However, Africa is the country with the fastest growing number of mobile users in the world, because they directly skipped the PC era and entered the mobile Internet era. In addition, Africa’s communication infrastructure is developing rapidly. Many coastal countries are also deploying broadband fiber optic cables. 4G high-speed Internet networks have also been launched in the interior of Africa. The smartphone market is also growing rapidly, which will help promote e-commerce in Africa. development process. Therefore, it is expected that in the next ten years, African e-commerce will usher in opportunities for rapid development.
In 2019, the country with the largest number of Internet users in Africa was Nigeria, with 111.63 million users, followed by Egypt, Kenya, South Africa, and Morocco, with 49.23 million, 43.33 million, and 31.18 million households and 22.56 million households
Among them, three countries, Nigeria, Kenya and South Africa, dominate the African e-commerce market.