Africa has excellent advantages for the development of e-commerce, but behind these advantages, there are also very difficult objective obstacles.
(1) Underdeveloped infrastructure
It is a well-known fact that Africa’s infrastructure is weak. Although it is improving, it is still the main bottleneck for Africa’s development. Imperfect infrastructure makes it difficult to build a logistics supply chain, which fundamentally limits the development of local e-commerce and is also the most important reason for poor logistics timeliness in Africa.
(2) Political turmoil and people’s lack of trust
Due to the long-term impact of war, the political situation in most countries in Africa is very unstable, and many African people are incomprehensible to the It is difficult to build trust in online shopping behavior. Rich people with spending power will also worry about security issues and be unwilling to fill in true information. The poor are more worried about being cheated, so they resist mobile payments without physical goods, and prefer cash on delivery.
(3) Low education level
The education in most African countries is very backward, the education level of the people is low, and many people are illiterate. For example, the coverage rate of basic education for Nigerian youths is insufficient. to 20%. Low education levels increase the operating costs and labor training costs of e-commerce to a certain extent
(4) High broadband costs
In Africa, the cost of mobile Internet broadband is very high. In some African countries, the cost of 256KB per second Internet access is as high as $100 per second, while in European countries such as France, the cost of 20MB per second Internet speed is only $40 per month.