Shopee is one of the largest e-commerce platforms in Southeast Asia. Many merchants have opened stores here and achieved high sales profits. The Shopee platform provides a series of functions and tools to help merchants improve customer conversion rates and increase sales. The most popular one is the “Most Popular Ranking” function, through which merchants and consumers can see the ranking of popular products. So, let’s take a look at the most popular ranking rules of Shopee.
1. What is the “Best Selling Ranking”?
The “Best Selling Ranking” is one of the most popular functions on the Shopee platform. Shopee provides consumers with various product categories on the website. Consumers can find the products they care about in these categories based on their interests, needs and budgets, and view the best-selling rankings in a region. The sales ranking list usually lists the ranking of the most popular or best-selling products in the category, and only displays the name, related photos and basic information of the product. Consumers can click on the product photo to view product details and comments. , pricing and shipping and other important information.
2. How does the “most popular ranking” work?
In order for products to be on the list, merchants need sales volume to drive them. The Shopee platform observes the sales data and popularity of merchant products, and puts the data into algorithms to determine the ranking of products. The operator will read this data, which includes the consumer’s purchase quantity, purchase frequency, geographical location and unique attributes of the product, etc., and then generate ranking data.
Shopee’s “Best Selling Ranking” is measured based on the number of items sold. This means that if your product’s sales increase, it will automatically be included in the “Best Sellers Ranking.” Of course, the automated data model performs statistics in a manner other than information hosting. Therefore, some sales activities such as coupons and discounts cannot be included in the sales data, so the impact on the rankings is also limited.
In the process of calculating rankings, the Shopee platform will use some algorithms and rules to ensure that the ranking results are objective and reasonable. The purpose of these algorithms and rules is to eliminate the effects of manipulation and fraud and to increase the reliability of ranking results. In addition, Shopee will regularly check the data of merchants and products to ensure the rationality and fairness of rankings.
3. Tips and strategies to improve rankings.
Although Shopee’s “Best Seller Ranking” is an automated process, merchants still have some techniques and strategies they can use to improve the ranking of their products.
1. Ensure product quality: In any case, increasing product sales is always the primary factor in improving rankings. Merchants must ensure the quality and reliability of the goods they sell to meet customer needs and thereby promote product sales. Therefore, intentionally investing valuable time, money and energy to expand product categories, improve product performance, quality or upgrades and other methods are good ways to improve product quality, and are also the key to increasing product sales and rankings.
2. Publish high-definition pictures: A good picture can not only highlight the features and advantages of the product, but also attract potential customers to click, thereby stimulating visits and sales. Therefore, merchants need to submit high-definition, clear and detailed pictures, including displays from multiple angles and detailed product descriptions, to increase purchase intention rates and conversion rates.
3. Set fair prices: On the Shopee platform, price is always a very important factor. Merchants must set reasonable and fair prices that are comparable to the market level of similar products. By setting attractive prices, you can reduce customers’ shopping hesitation, increase conversion rates and sales, and improve rankings.
4. Handle customer service issues in a timely manner: If good customer service is achieved, consumers will have stronger satisfaction with product loyalty, which will further encourage them to continue purchasing and recommending. The focus of merchants is to handle each consumer’s pre-sales and after-sales service issues.
5. Use promotional means: Promotional activities are one of the effective means to attract potential customers to purchase goods in your store. Proper use of these promotional methods will help drive product sales and improve rankings. For example, formulating appropriate coupons, gifts, full discount policies, etc. are all good ways to promote product sales.
In summary, the “Best Selling Ranking” is one of the very important functions on the Shopee platform, providing consumers with the opportunity to quickly browse and search for popular products. However, improving rankings is a result that merchants need to work hard and strive for. By studying the details, investing energy and carefully formulating promotional strategies and using the above methods, merchants can increase the sales volume and ranking of their products, thereby gaining more profits and revenue.