For seller accounts registered on eBay Hong Kong site, sellers can use the data in “Policy Performance” in the “Seller Center” of eBay China (https://www.ebay.cn) to analyze the account performance and find the account problems and proactively take measures to improve account performance.
1. Seller level self-test
In the “Seller Center”, the relevant data of the seller level is updated synchronously with the seller dashboard (seller performance table data). The seller level is divided into two Parts include the current seller level and the predicted seller level, as shown in the figure below. The current seller level corresponds to the Current seller level in the seller dashboard, and the predicted seller level corresponds to Ifweevaluated you today in the seller dashboard.
In the seller level, different assessment result marks represent different meanings. Among them:: This indicator meets the requirements of “Excellent Rating Seller”:
This indicator is about to fall out of the current level requirements, and sellers need to This item has attracted attention. The indicator is in the “Unqualified Seller” status, and the seller needs to improve it in time.
2. Problem Reminder Area
The “Problem Reminder” in “Seller Center” is. The seller displays the seller’s account performance and current account status over the past year or longer, as shown in the figure below. Through the “problem reminder”, the seller can often detect areas that need to be improved in the transaction.
< p>eBay will give different sign prompts for the account assessment results
(1) Comprehensive performance
The overall performance assessment results are determined by two aspects, one is long-term performance. The second performance of the bad transaction rate is the performance of the dispute rate.
D Long-term bad transaction rate status
The performance status of the long-term bad transaction rate is represented by O, x, and – respectively according to whether it meets the standards.
O: The transaction rate of a single issue does not exceed the standard value:
x: The transaction rate of a single issue exceeds the standard value;
-: The transaction volume of a single issue does not meet the requirements , will not be assessed.
Among them, problematic transactions include low product description scores, low logistics time scores, out of stock, negative reviews from buyers, disputes about items not being received, and disputes about serious discrepancies in product descriptions. .
Dispute rates include disputes about items not matching the description and items not being received. Dispute rates will have different weights based on different target markets, shipping methods, unit prices, and types of goods. Calculated.
(2) Non-freight performance
Non-freight performance reviews the seller’s non-freight transactions in the past 8 weeks (that is, the review period is 8 weeks). Under the “List of Shipping Performance Problems” tab, sellers can see the type of problem corresponding to each product and its percentage, among which non-0% will be displayed in bright red.
“Causing non-shipping performance problems The contents examined in “Listing List” include transactions with negative reviews, low DSR scores for items that do not match the description, disputes about items that do not match the description, returns for items that do not match the description, and transaction cancellations by the seller.
All buyers are counted Bad records in the weekly experience report cannot be removed manually. Only through the above method, these records will be automatically removed by the system.
Under the “Segmentation by Country” tab, sellers can view the proportion of non-freight problems in each country. As shown in the figure below. Sellers can make targeted product adjustments for countries and regions with high problem rates.
(3) Freight performance
The assessment of freight performance is divided into two stages, namely the transaction rate of freight problems arising from all global transactions in the past 8 weeks and the transaction rate of freight issues in the past 12 weeks. Freight issue transaction rates generated by all global exchanges are assessed during the first week. If the account fails to meet the standards in any period of time, it will be subject to early warning or varying degrees of quota restrictions.
The types of problems examined in freight performance include “item not received” disputes and shipping time DSR low scores:
“item not received” disputes: Once the buyer opens ” If the item is not received” dispute, the transaction will be counted as a bad transaction. If eBay later steps in and decides the seller wins, or the seller wins the dispute through an appeal, the transaction will be removed from the bad deals list.
·Shipping time DSR low score: If the buyer changes the score to no longer be a low score, the corresponding record will also be automatically removed by the system.
In order to improve your freight performance, it is recommended that sellers use the logistics methods recommended by eBay, or at least cooperate with two logistics companies so that they have alternative logistics solutions while having main logistics support. In addition, once transportation is delayed, sellers must communicate with buyers as soon as possible and solve the problem in a timely manner.
(4) Logistics standards
The review cycle of logistics standards is 2 weeks. The review content includes two aspects. One is the logistics usage status of transactions greater than 5 US dollars in the United States; Less than 5 US dollars and other 25 countries direct mail transaction logistics use compliance ratio.
“Logistics Usage Status of US$5 Transactions” shows the usage of various logistics methods and whether the performance of various logistics meets policy requirements. There are four check results, namely “Normal” ()”, “Exceeding standard (@)”, “Warning (” and “Restriction (@). Among them, the standards for “normal (” status are as follows:
·ePacket + usage ratio > 90%, meeting policy requirements :·ePacket+ usage ratio is ≥85%, but less than 90%, and is in the temporary observation zone; *ePacket+ usage ratio is <85%, but due to the small transaction volume of the account or the small proportion of US buyer transactions, it is in the temporary observation zone. /p>
“Compliance ratio of logistics usage for direct mail transactions in the United States less than $5 and other 25 countries” shows the proportion of accounts using compliant logistics within the scope of direct mail transactions in the United States less than $5 and other 25 countries. There are four types of results, namely “normal ()”, “exceeded ()”, “warning (“” and “restricted (“). The proportion of accounts using compliant logistics within the direct mail transaction range of less than 5 US dollars in the United States and 25 other countries reaches 30%. It will be displayed as “normal” status
(5) Overseas warehouse standard
“Overseas warehouse standard” is only for transactions labeled as local delivery, and the statistical period is 8 weeks. , including the United States, the United Kingdom, Germany and Australia.
In the “Overseas Warehouse Standard”, the current value of “Non-local delivery ratio” is required to be 0 before its status can be displayed as “Normal”. . Therefore, the correct approach for sellers is to set the location of the product to be consistent with the actual shipping location.