(1) 3C Electronics
Africa is the region with the fastest growing mobile devices in the world. The region has 444 million mobile users, of which about one-third have smartphones· . The popularity of smartphones has also driven the use of 3C electronic related accessories (such as headphones, data cables, memory cards, etc.). Therefore, 3C electronic products have a large market in Africa.
Chinese mobile phones in Africa
If Chinese mobile phones are “going overseas” to be described in a recently popular Internet language, it would be: “It’s so good that it’s outrageous.” Its successful cases include Xiaomi, which is No. 1 in India, Huawei, which dominates the Middle East, and TECNO, which accounts for half of the African mobile phone market. Most Chinese people have probably never heard of Transsion mobile phones. This is because Transsion has specialized in the African market since its establishment.
Transsion is the most popular Chinese mobile phone brand among African consumers. According to statistics, in Africa, 4 out of 10 mobile phones in the hands of people are Transsion. Such a high usage rate is rare even in China. Next, we will analyze several factors for the successful promotion of Transsion mobile phones in Africa.
(1) Photography function
Because African friends have dark skin, it is difficult for most smartphones to take beautiful photos of them. The research team of Transsion Mobile has passed a large number of Through analysis, we have developed a beauty mode suitable for African users. It is said that the actual imaging effect is several levels higher than that of Apple. African friends are no longer afraid of “blending with the night”
(2) Doka Wait for more
Due to problems such as unstable signals in Africa, most people have multiple mobile phone SIM cards. However, many international major manufacturers, such as Apple, etc., have unified positioning and generally can only accept a single SIM card ( Although Apple has now opened the dual-SIM dual-standby function to Chinese people, this is a story for a later time). Transsion aims at this and launches dual-SIM dual-standby, three-SIM-three-standby, and four-SIM-four-standby mobile phones. Once launched, they are very popular among African consumers. This is a strong reference for Chinese sellers, because many Chinese mobile phones have This function is supported, including some unbranded mobile phones (unbranded mobile phones can be sold in the African market).
(3) Vigorously develop functional phones
From the perspective of Africa’s overall economic level, it is still difficult to promote smart phones, and functional phones are a good choice. Functional phones are economical, have high demand, and are also very cheap. After all, low price is the way to go. Functional phones are called “senior phones” in the Chinese market.
(4) Music mobile phone
African friends are good at singing and dancing, and their speech has a rap effect. Music is indispensable in life, so Transsion mobile phones can increase the number of people without affecting the sound quality. The speaker power has been increased, and a mobile phone with music functions has been launched, and a customized headset is provided as a random gift. This caters to the living habits of African consumers and is therefore very popular among African users who like music and dance. The marketing idea of randomly accompanying peripheral products is also worth learning from the majority of cross-border sellers.