(1) The configuration cannot be falsely marked, the brand is not necessarily required, but the certificates are required
(2) It must be tested before shipment, because refurbished machines can be sold in Africa, so there will be When some sellers provide mobile phones, they sell them directly without refurbishing them.
(3) The pre-installed language of the mobile phone is English and cannot contain Chinese. Refurbished phones cannot have passwords when they are turned on. Common software such as Google Play and WhatsApp must be pre-installed. The charger must have a British plug·(4 ) After-sales rules should be placed in a prominent position on the product details page.
Fashion Category
The average age of the African user group is only 19.7 years old, which is very young. They are a group that is constantly pursuing trends and fashion. The best-selling categories of African fashion products are also very wide, including clothes, shoes, bags, watches, wigs, accessories, makeup, dresses and other fashion-related items. Hot-selling categories specifically include:
1. Formal skirts
Simple and elegant styles, bright colors or black and white are all hot-selling products in Africa. Africa is a multi-religious region, dominated by Christianity, Islam, and Hinduism. Influenced by religious culture, women do not like to expose their thighs, and skirts must be above the knee. Simple and elegant skirts are the favorite of African women.
2. Dress
Affected by skin color, African women prefer fancy skirts with bright colors and exaggerated patterns. Dresses are mainly in the style of umbrella skirts with large hemlines.
3. Bags
Kilimall’s investment manager once mentioned in a live broadcast that the average number of bags owned by African women has reached 5.7. This is actually a large number, so you can imagine how much demand there is for women who can afford fashionable bags.
Influenced by European and American culture, African women pay more attention to the overall matching when choosing fashion items
with different clothes, shoes and wigs. Therefore, they have distinctive characteristics. The bag market is huge. Of course, because they need to be easy to match, simple, elegant and decent bags sell very well. Due to economic conditions, large-capacity baby bags are also very popular among African women. They think that it is economical and practical to buy a baby bag with several small bags at the same price.
4. Accessories
Due to their darker skin tone, African women believe that glittering jewelry can add a lot of points to the overall look. When choosing such products, they tend to prefer exaggerated but not exaggerated products with metallic textures such as rivets or sequins. Jewelry with a combination of multiple elements and large styles can better highlight personal characteristics and are therefore quite popular among them
In China, the cost of such products is very low, and in Africa, such products are indeed sold very well. good. Because the product itself is very light and the shipping cost is cheap, it has a price advantage and is more suitable for self-delivery. In Africa, the market for such accessories is larger than bags, mainly because the prices are cheap and consumers can buy their favorite fashion elements without spending a lot of money.
5. Wigs and makeup
I believe many people have had this doubt: Why are African friends’ hairstyles either short enough to stick to the scalp or curly hair? Look like “big dreadlocks” that are extremely difficult to take care of? That’s because, due to climate reasons, Africans’ hair generally doesn’t grow long, and most of the long hair we see is actually fake. Africa is known as the “wig empire” because wigs are their immediate necessity.
A large part of the wigs produced in China are exported, and the most exported region is Africa. Almost everyone in Africa wears wigs. This is a very natural behavior. The wigs worn on various occasions such as work, dating, parties, etc. are different. For Africans, wigs are just a decoration. In Africa, every hair extension It costs three to four hundred yuan. Rich African women can spend thousands of yuan (RMB) on their hair a month. It can be seen from this that how big the wig market is in Africa!
The temperature in Africa is very high, and women’s requirements for skin care products are basically products with moisturizing effects. The love of beauty is in the genes of every woman, and African women are no exception. Eyeliner, mascara, foundation, eye shadow, etc. are all essential for daily makeup. However, Africa advocates healthy “chocolate skin”, so whitening products may not be suitable for African friends. Products with whitening effects are rarely used in daily makeup, and the focus is on the modification of eyebrows and eyes.
6. Home Furnishing and Small Appliances Categories
Africa’s manufacturing industry is very weak. Many African countries have almost no industrial base. Some of the better countries can only make buckets. , slippers, etc., all home appliances are imported. Due to economic reasons, few people can afford large household appliances such as refrigerators. Therefore, small household appliances with high convenience and high cost performance are widely popular in the African market. Almost all African residents with economic conditions will use small household appliances imported from abroad. .
China is a big manufacturing country and has great advantages in this regard. Even many small household appliances of European brands are first processed by Chinese factories and then sold by brand manufacturers under OEM. If there are sellers who want to enter Africa but have not thought about the sales categories, they may wish to learn more about the small home appliance market in Africa.
Regarding this point, sellers need to pay attention to several points:
(1) Products in the category of home furnishings and small household appliances are not suitable because they are relatively large in size and weight. Self-delivery is more suitable for overseas warehouse stocking.
(2) Use British plug, which is the mandatory standard in the market.
(3) For Chinese people, because they are more exposed to various home appliances, even if their English level is average, they can guess the contents of the English manual correctly. But Africans are different. For them, these are all new gadgets, and many people don’t know how to use them at all, so they still need a detailed instruction manual to guide them in their use.
7. Children’s related products
The birth rate of Africa’s population is very high, ranking the highest in the world, and every family has many children. With more children, the demand for children’s products such as clothes, shoes, toys, etc. is relatively strong.
The repurchase rate of children’s products is very high because the demand is so great and African women are the main caregivers of housework. Therefore, in order to save trouble, mothers once approve the products of a certain store. I will get used to going to the same store to buy. Here is a little suggestion for sellers: Although it is a maternal and child store, it is best not to sell too many products, as long as all products related to children can be sold. When mothers come to the store and find that the store has a full range of categories, they are likely to buy all the goods they need at one time. In addition to children’s products, products for pregnant mothers can also be sold in the same store. Because of the high birth rate, African women’s overall pregnancy time is relatively long, so their demand for pregnancy products is also very large.