Many Amazon cross-border e-commerce merchants are always puzzled as to why their Amazon accounts are always easily blocked. Today I am here to answer your questions. I hope all Amazon cross-border e-commerce merchants will read it carefully.
Based on the summary of most store accounts being blocked, the reason why Amazon stores are easily blocked is mainly due to the following 6 points.
1. It cannot give users a good user experience. Whether it is product quality, false marketing, or failure to answer user questions in a timely manner, as long as you fail to provide users with a good user experience, users may give negative reviews later. Over time, the Amazon platform will think that there is a problem with the store and will proceed. title.
2. No refunds. Selling things on Amazon cross-border e-commerce means that you need to cater to customers. In other words, even if you know you are right, the issue of refunds depends on the customer’s requirements. That’s a small price to pay for access to all of Amazon’s loyal customers.
3. The customer needs to pay the return postage. If there is no free return shipping sign now, please change the settings as soon as possible. Amazon’s automatically generated prepaid shipping logo can be easily provided to customers. Although not required by Amazon, it is highly recommended.
4. Ignore existing trademarks and copyrights. If you want to easily search for images on Google and print your own version, you are wrong. When you put this icon on Amazon’s store, you are creating it as an original product, rather than an existing trademark.
5. Allow all employees to log in to the merchant account. Large merchants on Amazon must have many employees who can log into merchant accounts. Efficiency can be improved in the short term, but if problems arise soon, I don’t know who will be responsible. Only trusted managers can log into the account or create a separate login so any errors can be tracked, employees can be told what they did wrong, and it can be prevented from happening again in the future.
6. There are multiple account associations. The Amazon cross-border e-commerce platform does not allow one user to open multiple stores at the same time. Therefore, once the Amazon platform discovers that there is a correlation between multiple accounts or there is repeated distribution of goods, it will lead to the risk of the store being blocked.