As we all know, trademark design is the embodiment of trademark creativity. Nowadays, many merchants will open stores online and design their own store avatars. We can call it logo design. So what are the requirements for trademark design and what specific issues need to be paid attention to?
What are the requirements for trademark design?
1. Legal requirements for trademarks: It is understandable to pursue fashion and originality, but the trademark itself must also comply with the provisions of the “Trademark Law” and relevant laws and regulations to avoid conflicts with other people’s prior trademarks.
2. The distinctive characteristics of a trademark: A trademark has its own unique distinctive characteristics and is uniquely identifiable. Whether it is in the form of text or a combination of graphics and text, it needs to be innovative and have its own unique design style.
3. The color of the trademark: The color of the trademark has a significance that cannot be ignored. Generally speaking, you do not need to specify the color of your trademark when applying for a trademark, but specifying the color can effectively distinguish your trademark from others’ previously registered trademarks. Therefore, when designing a trademark, we must consider whether to specify a color for the trademark based on the characteristics of the goods or services.
4. Trademark text and graphics: When designing a trademark, you should also pay attention to the text and graphics of the trademark. Since the use of certain words and graphics as trademarks is prohibited, when making a trademark, it is necessary to have a clear understanding before proceeding with the trademark design.
What issues need to be paid attention to?
1. Avoid imitating and following in others’ footsteps. Imitation or partial imitation of other people’s trademarks will cause your own trademark to lose its originality;
2. Simple, easy to read and remember. It is necessary to give full consideration to ease of recognition and memory, but also to note that the text or graphics are too simple and lose their distinctive features;
3. Suggestive features and reflect creativity. It should be linked to the goods or services designated by the trademark, reminiscent of the characteristics of the goods or services, and fully reflect the concept of the trademark;
4. Combine decoration with clear priorities. The trademark must be coordinated with the packaging decoration design. The trademark cannot be designed as a button and placed in an inconspicuous position.