Multi-brand dealers, agents, or powerful sellers who are not completely sure of their business direction can adopt this model, which is to focus on their own stable supply of goods, and then add collected best-selling products or peripheral products of agent products. , to expand the market and test products, which can not only have a certain price advantage, but also attract more customer groups.
After sellers use the distribution model to develop to a certain stage and have a stable customer base, they can consider contacting suppliers and purchasing goods in bulk to reduce the unit price of goods, save transportation costs, and obtain higher profits. profit. The hybrid model is often adopted during the business model selection period or transformation period, and has the dual characteristics of the distribution model and the vertical business model. Sellers usually have a small number of stable products, and then gradually enrich the categories through distribution, and gradually form a stable supply chain system.
After sellers adopt the hybrid model and reach a certain scale, and provided they have financial strength, they will generally build their own brands and conduct vertical operations in the form of OEM, design and processing, or self-built factories.