1. Full discounts
Full discounts are one of the most commonly used discount methods on Amazon. Through full discounts, sellers can bring traffic to newly launched products by combining old traffic products with new products. This is one of the effective promotion plans during the new product period, and through everyone’s practice, this bundled promotion, if used properly, can bring a lot of traffic to new product promotion.
So how to use the full discount? Click the “Create” button below “Percentage off”. Next, you will come to a page that is very similar to the free shipping promotion settings.
Let’s analyze this promotion model in detail. Sellers must be careful when setting up this kind of promotion, otherwise things like losing hundreds of thousands of yuan overnight may really happen to you.
Similar to the free shipping promotion, we need to set which products can be discounted and how to discount them.
1. Buyer purchases
There are three options in the pull-down box. Sellers should choose according to their actual promotion situation. The specific situation will be explained below. But one thing needs to be said before. When sellers set up Promotion, they must remember the content of the first option Buver purchases in Stepl (Conditions). The priority of any promotion setting is from top to bottom, so its choice determines Follow the entire Step 1 settings.
? At least this quantity of items (at least how many items to buy): It means that this promotion can only be used when the customer purchases the quantity of products set by the merchant. In the following box, the seller needs to fill in the customer’s needs. Purchase quantity to enjoy this promotion.
At least amount (in $): Indicates that this promotion can only be enjoyed after the customer purchases the amount set by the merchant, which means that the customer must purchase the amount. Only then can you enjoy the promotion.
For every quantity of items purchased (customers can enjoy discounts for every number of products they buy): Indicates the discounts that customers can enjoy after purchasing the quantity of goods specified by us at one time. The seller sets the amount here, and the customer has to buy how much to get a discount. For example, if the seller sets it to 8, the customer needs to buy 8 products to enjoy the discount.
2. Purchased Items
This refers to the list of products that customers need to purchase. Just like when setting up free shipping, sellers need to set up a list of products that customers need to purchase, which can be based on ASIN, SKU, brand, etc. are set. Of course, sellers can also create a list and add all the products they need to participate in the event to this list. When the same batch of products are used for events in the future, they can directly select the list.
3. Buyer gets
This is where you fill in the discounts to buyers, which is the real content of the promotion. The only option here is Percent of: discount (the previous Money off has been canceled by Amazon), which is how much discount you can enjoy. For example, if the merchant wants to give a 20% discount, enter 20 in the box; if the merchant wants to give a 15% discount, enter 15 in the box.
4. Applies to
This indicates which products the seller has that can participate in this Promotion. There are also two options here: Purchased Items (purchased items), this option is the default item; Oualifving Ttem (specified items), if the merchant chooses this option for promotion, the Qualifying Item option will appear below, click after the option box Select an ASIN means that customers can only enjoy this offer after purchasing a product designated by the merchant.
5. Advanced Options
Advanced settings, merchants can add the content of multiple activities here. For example, there is a 15% discount for purchases over 30, 25% off for purchases over 100, etc. You can also set products in Exclude Items that the merchant does not participate in this activity.
This is the first step of setting, followed by the second step of setting.
The settings here are relatively simple, and are the same as setting up free shipping promotions, so I won’t go into details.
The next step is the third step of settings. Let’s introduce it here. There is still a lot of content to set up. Most of the content is similar to the free shipping promotion. Here we only select some different content to introduce.
One redemption per customer: Check this to mean that each seller can only use one discount code.
Claim Code: You can enter the discount code yourself or use the one generated by the system.
Claim Code Combinabilitv: Special attention needs to be paid here. Many promotions that lose hundreds of thousands of yuan a night are caused by improper settings here. The discount code type here is used to distinguish the priority, exclusivity, etc. of promotions. If there are multiple promotions running at the same time, sellers can limit the use of customer discount codes by creating different logical combinations. There are a total of three types of discount codes here, which are introduced below.
(1)Preferential: Priority discount code. Customers can only use the discount code once in the same order at most, but it can be used together with the unlimited discount code below. If there are multiple priority discount codes in the same order, Amazon will choose the most favorable one to provide to the buyer.
(2) Unrestricted: If you select this discount code, it means that the customer can use this discount code in an order without restriction, even if the final amount of the order is reduced to 0. So, please choose carefully here.
If checked, be sure to check if there are other discounts running at the same time.
(3) Exclusive: Exclusive discount code, this is the most secure type of discount code. If the seller chooses this kind of discount code, it means that it cannot be used in conjunction with any other types of discounts, so there is no need to worry about other promotions that will stack discounts. If you are a newbie, it is recommended to choose this type of discount code to avoid making mistakes.
After completing the settings here, the remaining settings are the same as the free shipping settings. Click “Review” to check, and then click “Submit”.
However, it is not over here. If the seller sets up a discount code to be sent privately, further settings can be made to observe the usage of the discount code, and to avoid leaking the discount code to unrelated people.
To do this, click Manage Your Promotions, which is located on the discount creation selection page. If you need to send the discount code privately to your customers or your reviewers, the seller needs to set up his discount code a second time here.
It should be noted that if the discount code has just been set, you need to change the discount code status search condition to All, otherwise the set discount code cannot be searched.
After we search for elements. All discount code information will be listed below. At this time, we first select the discount activities that require secondary editing.
After clicking on any discount code, please click Manage Discount Codes to manage the discount codes. All the seller needs to do in this step is to enter the number of discount codes they need in the quantity box, click Create, and then download the created discount code in the discount code list below.
Generally speaking, merchants’ discount activities will be used in three situations. First, when new products are launched, merchants can combine new products with old products and use the traffic of old products to promote new products. Second, when creating a popular product, merchants can direct the traffic of all popular products to this product and mainly promote this product. Third, when it is necessary to send a discount code to the reviewer, the merchant can use the independent discount code method just mentioned to complete it.
2. Buy one, get one free discount
If you have learned the first two operations, then the buy one, get one free operation is very simple. The settings inside are almost exactly the same as the previous two.
The difference is the first step.
Here, there are two main differences. The first place is Buyer gets. There is only one option here: Free items. Because this is a buy-and-give promotion, there is only one option for free items. The second place is Buver benefit applies to a quantity of. Here, fill in how many gifts the customer can get by purchasing a product. Be sure not to write it wrong to avoid unnecessary losses.
Other content settings are the same as the full discount settings we mentioned before. We need to remind everyone not to set the wrong combination type of discount code. If you are not familiar with it, set an exclusive discount code to avoid unnecessary losses.
3. Lottery Promotion
Amazon has added a new promotion function in recent years – lottery, which is Giveaway. Sellers who have done independent website marketing may be familiar with this function. Now that Amazon has launched this feature, how should sellers make good use of it?
Click “Create” to start creating this promotion, then come to the product selection page, select the product we want to draw, and then click “Set up a giveaway” to enter the officially created page. Here, you still need to perform a few steps to make the lottery effective.
The first step. Lei needs to set the number of products that can be drawn, and choose between 1 and 30. The cost of the draw will be displayed later. Of course, the seller also has to bear the shipping costs and corresponding taxes (if any).
The second step is to set the type of lottery. There are four types to choose from.
Sweeptakes: After the sweepstakes ends, the winner will be randomly selected from all event participants. This type is a bit like our traditional lottery method.
Random Instant Win: You can set a random winner for every number of people, instead of waiting until the end of the event to generate all winners. If you choose this mode, the seller also needs to set the following settings to select the probability of each participant winning.
Amazon also reminds us here, and it is recommended not to set the winning probability too low to avoid buyers losing interest.
Lucky Number Instant Win: You can set here that the number one of every N lottery winners can win immediately, instead of waiting until the end of the event to determine the final winner. The difference from the previous type is that the above is a random number, and this number is set. For example, the fifth place among every 10 people can win the prize, that is, the participants ranked 5th, 15th, 25th, 35th, etc. can win the prize.
First-come, First-served: Whoever comes first wins the prize. This method is too simple and crude, and it is not conducive to normal operation, because the subsequent participants basically feel that they have won the prize when they see such an activity. Hopeless without clicking in. However, if a seller wants to use this method to send products to his reviewers, he can choose it.
In the next step, the merchant can require the lottery winner to perform a certain action before participating in the lottery, such as following the merchant’s Twitter account, sending a Tweet, watching a video, etc. Of course, you can also make no requirements.
Next, you can make further refined requirements for the lottery here.
Set the giveaway duration: Here you can set the validity period of the lottery. The longest validity period is 7 days. The merchant can choose any number within 7 as the validity period of this activity.
? Ofer a discount to entrants: Here you can choose to provide our promotions to the winner. You can enter the discount 1 for verification after selecting the Winner, and then provide it to him. Or choose Don’t include, then ignore him.
Discoverability: Here you can choose whether the discount is public or private. If you choose to publish it publicly, all Amazon consumers can see it; if you choose to publish it privately, only buyers you invite can see it.
Additional details: Here Amazon has restricted the effective area of the activity.
At this point, we have completed the basic settings of the lottery. The next step is to set the content of the lottery.
Merchant needs to set up similar layout for lottery activities.
Every time you select an item, Amazon will give a preview on the right. At this time, you only need to enter the text you wrote in the box below the item. Giveaway title allows you to edit the name of a lottery event, such as the National Day Gala. Name can be entered as the name of the sponsor, usually just write Seller Name. You can upload a local image as the product display image at the Customer image. Remember that it can only be local. You can write a short paragraph in the Welcome message
to attract people to the lottery.
Of course, sellers can further set the content that customers see after clicking the link.
Two pieces of content can be set here, one is the text content that customers see when entering the lottery page, and the other is the text content that the winner sees when the winner is generated. After setting all the content, Click the Proceed to Check out button to make payment, and the promotion settings are completed.
You will need to wait 24 hours for Amazon to review the promotion. If passed, an email will be sent to you. You can copy the link in the email and choose to publish it on the platform or send it by email.
Note: If you choose a public link before, your lottery will be participated in soon.
4. Coupons promotion
In 2017, Amazon launched a new promotion form-Coupons feft.
This new form of promotion also appears in our advertising drop-down box and is very easy to find.
The Coupons sale is a new promotion launched before Amazon’s 2017 Black Friday, and many sellers haven’t even discovered it yet.
First of all, this kind of promotion requires sellers’ feedback scores. Only sellers with a score of 3.5 or above can participate. However, this requirement is equivalent to none. Except for novice sellers, basically the feedback from sellers will not be lower than 3.5 points.
After clicking “Coupons”, select the “Get Started” button to start the setup.
Then click the “Create anew coupon” button. In this interface, sellers can also see the coupons that have been created in various states.
After clicking “Create a new coupon”, enter the page and start setting up Couponso in four steps.
First, select the product you want to create coupons for, you can choose based on ASIN or SKU.
Secondly, go to the Discount and Budget pages, set the Coupons mode you need (discount or cash reduction) in the Discount column, and set your total budget in the Budget column. For example, if you set a single $5 coupon, if your total budget is $50, how many coupons can you give away? The answer is definitely not 10, because this budget also includes a commission of $0.60 charged by Amazon. In other words, you need to include commissions when calculating your budget. After the budget amount is reached, the campaign will automatically stop.
The next thing you need to set is the title of the Coupon, the customers it is intended for, and the validity period. The title and validity period are relatively simple and will not be described in detail. The customer group it targets seems to be a new feature launched by Amazon for small and medium-sized sellers. You can choose which group of people our coupon will only be effective for. Here, merchants can choose several modes such as all Amazon customers, Amazon members, Amazon student members, Amazon maternal and child members, customers who have browsed the specified ASI, and customers who have purchased the specified ASI.
After completing the settings, you need to preview and submit through “Review” and “Submit”. The submitted Coupon will take effect four days later. When customers search for products at the front desk, they can directly see this coupon, which is definitely good for the merchant’s sales.
However, this coupon should not be made after raising the price. If you increase the price of your shopping cart and then get coupons, firstly, you may lose your shopping cart in the process. Secondly, foreigners’ math skills are not as good as Chinese people. Many people can’t figure out how much you want to give after selling them for 23 US dollars. How much does a $5 coupon cost? So if you increase the unit price of your shopping cart, it is likely to be counterproductive.