Sellers can probably understand the evolution of the shopping cart. However, there are still many sellers whose products are self-built products and cannot be involved in follow-up sales. So, how has the shopping cart of self-built product sellers evolved? Why do so many people have golden shopping carts as soon as they launch FBA?
Why does issuing FBA have such a big impact? Let’s analyze it bit by bit. Before issuing FBA, seller E, as a “civilian seller” on Amazon, used self-shipping to ship goods from China. Then every now and then, he would receive negative reviews from customers because the delivery was too slow, so all performance was very poor. .
So this “civilian seller” learned from the pain and launched FBA, which reduced the shipping cost of a single product, the total landing price also dropped, and the score became higher. The FBA evaluation is no longer a problem, and the transportation Time has gone away because of the use of FBA. I started to place some orders slowly, and the performance of historical orders has also improved. In short, the attack was perfectly realized, and all this was just because of the issuance of FBA.
From this example, we can see that issuing FBA is really important. However, these performances require constant maintenance by sellers. Failure in any one performance will make the score worse again, and the accumulated advantages will disappear. Therefore, FBA is an important weapon for sellers, but it cannot be completely relied on. Several aspects need to be continuously maintained. Through the evolution of the seller’s score through E, it can be clearly seen why the seller has a shopping cart as soon as he sends FBA.
In general, it is because issuing FBA has improved the seller’s performance in all aspects, thereby improving the seller’s comprehensive score, making the score reach the threshold for obtaining a shopping cart.