Product content quality rules
In order to ensure the consumer shopping experience, the Lazada platform will manage platform products according to different indicators, so that the products on the platform are of high quality and competitive Products, the following two types of products will be removed from the shelves at the same time: products whose competitiveness needs to be improved and duplicate products that are intentionally uploaded.
Violating the Lazada platform content policy will result in corresponding deductions or product removal.
1) What are products whose competitiveness needs to be improved?
For products that have exposure in the past 90 days but have no page views or very low page views, the system will automatically Off the shelf, you can see these product details in ASC-Product-Product Overview-Poor Quality.
2) What merchants can do when the product is removed from the shelves
You can see these product details in ASC-Product-Product Overview-Poor Quality, and edit the product content, Get them back on the shelves.
3) What are the consequences of deliberately uploading duplicate products?
After verification, if the seller does intentionally upload duplicate products, the seller will face a 1 point deduction and penalty.
Duplicate products will be removed from the shelves. The removed products will be those with lower sales volume, the least number of times added to the shopping cart in history, or the least number of clicks.
2. Category misplacement rules
Category misplacement means that the product is placed in the wrong category, such as placing a dress under the electronics category, which will make shopping It is difficult for consumers to buy suitable products on the Lazada platform.
If a merchant intentionally misplaces a category, the corresponding product will be locked, and the merchant will suffer a 1-point performance deduction.