In the “Marketing Center” section, we can apply to participate in official activities of the Shopee platform, purchase keyword advertising services, and set up various promotions for products.
1.Shopee activities
Whenever there are major local festivals or large-scale promotions on the Shopee platform (for example, Double Eleven, Double Twelve), the platform will display various activities information. Click on any item in “Shopee Activities” to display specific activity information. We can choose appropriate products to sign up for activities based on the conditions of our own products to attract more buyer traffic. The seller has signed up for the Double 12 event on the Shopee platform, and the registered products are waiting for review.
1) Advertising
We can purchase “advertising” services and place ads on the Shopee platform to improve the ranking of product keywords and increase the exposure of product information. We can Click the “Function Introduction” and “Teaching Manual” links to learn the operation.
2) My Discount Activities
We can set corresponding discounts within the selected time period for any single product listed in the store on the “My Discount Activities” page , and set a purchase limit for each buyer to attract buyers with price advantages and improve conversion rates. For example, set the discount on a certain hat to 5%, and each buyer is limited to 100 hats. We can click “+ New Discount Activities” to add discount activities, and view upcoming activities, ongoing activities and ended discounts through the “Next Activities”, “Ongoing Activities” and “Expired” options. Activity. In the “Data Dashboard” page, we can view the effects of the set discount activities.
3) Coupons
Coupons can be set to apply to all items in the store or only to specific items in the store. We can set the usage period of the coupon, and we can also set the total number of coupons that buyers can receive. We can click the “+Add Promotional Code” button to add a new coupon promotion and click the “All” drop-down menu. You can view “all”, “booked”, “in progress” and “ended” coupon activities. Click the “Instructions” link in the upper right corner to view the official tutorials on the Shopee platform. Click the “Coupon Dashboard” option to view the effects of the set coupons.
4) Popular Selection
In the “Popular Selection” page, we can select up to 8 products for display.
We can set up to 10 featured product collections, but only one of them can be opened for display. When the button turns green, the product collection is opened and will be displayed in the store for buyers to see. We can click the trash can button to delete this product collection, and we can open appropriate product collections in conjunction with store activities. The selected product will be displayed on the right side of each product details page on the PC side, and at the top of each product details page on the mobile side.
5) Bundle discounts
We can set up bundle sales discounts for a certain product, a certain type of product, or related products. Setting up package discounts can help encourage buyers to place orders at discounts, thereby increasing the unit price and increasing store sales. There are 3 discount methods for package discounts: discount ratio, discount amount, and package special price. We can view the sales, order volume, number of purchased pieces, number of buyers and other data brought by each package discount plan on the “Set Discount Dashboard” page.
6) Follow Gift
Buyers who follow the store and become fans of the store can enjoy corresponding discounts when purchasing goods. Click the “Create Follow Gift” button, and buyers can get follow coupons after following the store. The discount form of the coupon is set by the seller, which can be a fixed discount amount or percentage discount, or it can be a Shopee coin rebate. The display effect of coupons on the mobile phone. Click the “Follow Gift Dashboard” option to view data such as the number of new fans, the number of visitors who watched the follow gift pop-up window for more than 1 second, and the number of buyers who used the follow gift coupon during the purchase process.
7) Freight promotion
We can set freight promotions for different logistics and transportation channels, but only one promotion can be set for the same logistics and transportation channel at the same time. Shipping promotions come in two forms: shipping subsidies and free shipping. By setting shipping promotions, we can attract more buyers.
8) Others
Some stores will also have “limited time shopping in the store” and “additional purchase discounts” functions, but these functions are not open to all sellers.