In addition to on-site activities, we can also distribute products and preferential information through off-site activities (such as Facebook post interaction, TikTok video live broadcast, etc.). Southeast Asian users have a high usage rate of social platforms such as Facebook, so it is very effective to use social platforms to attract off-site traffic to stores.
Posting on Facebook is similar to posting on Weibo. Users can add pictures, text or videos to the timeline, live broadcast, and tag friends when posting information.
You can share posts or product links that have been published on the timeline to stories, groups, homepages and friends’ timelines.
If we have enough time or dedicated social media operators, we can set up our own public homepage to share new products and promotions in a timely manner. A well-run Facebook page with lots of fans is a great free advertising channel.
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We can pay more attention to local users in Southeast Asia. Search local keywords in the search box at the top of Facebook to find local users and local groups. You can see that some local groups have tens of thousands of people. When there are new products and promotions, sharing them in the corresponding groups may reach more potential buyers and bring more traffic and conversions to the store.
After adding a Facebook group, share the post. When sharing, select “Share to Group” to find the corresponding group and fill in the sharing information. After sharing the post to the group, the group members This post can be seen on the group timeline.
TikTok, the international version of Douyin, also covers a large number of people in Southeast Asia. The operation method of TikTok is similar to that of Douyin. However, TikTok currently cannot realize the function of live broadcasting and selling goods abroad, so it is only suitable for promoting and attracting goods. The transaction still needs to go through the Shopee platform.