In addition to daily analysis and adjustments of stores and products, we must attract buyers to actively visit the store. We can continue to communicate with every buyer who has inquired or placed an order in the store through “Chat” to attract them to place another order. We need to analyze and segment buyers, and use targeted marketing methods for different buyers.
Based on communication with buyers and analyzing buyer behavior, we can divide buyers into different customer groups. For example, a maternal and child product store regularly recommends products based on the age of the child and the shelf life of the product. If the buyer purchases a glass milk bottle, the bottle can be used as long as there are no cracks. We can return to the buyer regularly to learn about the use of the bottle. If the bottle is damaged, we recommend the buyer to purchase a new one. However, if the buyer purchases a silicone baby bottle, it should usually be replaced every 3 to 6 months. If the baby bottle has changed color, it should be replaced in time. We can recommend new products to buyers 3 months after their purchase, including pacifiers, bibs, clothes and other related products. We need to focus on buyers who purchase high-margin items.