When a new product is put on the shelves, many new sellers are faced with the problem of how to add 5-star reviews. Swiping orders and swiping reviews are absolutely prohibited behaviors on the platform, and such operating methods are not long-lasting.
Amazon launched a Review-related project in May 2017, the Early Reviewer Program. At that time, the real family drama listings on the platform were gaining momentum, and Amazon was also cracking down on and rectifying the fraud behavior. However, due to the high fees charged by the early reviewer program and the uncertainty of leaving reviews, On the contrary, it makes people feel that this is a useless project.
The “Early Reviewer Program” is a safe way to get reviews recognized by Amazon. Sellers’ products need to meet the following 5 conditions to participate.
(1)The number of your Listings must be less than 5.
(2) Your Listing unit price must be more than $15. (3) This review program is limited to the US site.
(4) After the product receives the review from the buyer, Amazon needs to charge US$60.
(5) After receiving a review, there will be an orange Early Reviewer Rewards logo.
Open the Seller Center backend and click “Advertising” → “Early Reviewer Program”.
Click the “Get Started” button. Enter the new SKU in the text box. Please note that it is the SKU, not the ASIN code. If you enter it incorrectly, it will not be detected. After entering a new product SKU, click the “Check Eligibility” button, and the page shown in Figure 7.12 will appear.
This product has only 4 Reviews, so it is eligible. The basic requirements of this project are written in the box area, that is, the 5 conditions of the early reviewer program.
Click the Enroll in program button.
In this way, this product has been successfully registered as the “Early Reviewer Program”. New accounts that currently do not have brand registration can participate in this program.