Listing is the unique name for products on the Amazon platform, and some people jokingly call it “Li Siting”. Because when using the pinyin input method to input Listing, the Chinese character that comes out is “Li Siting”. There is even a company that does Amazon photo matching photography called Li Siting Photography Services Co., Ltd.
A complete Listing page includes title (pointed by arrow 1), picture (pointed by arrow 2), whether FBA ships (pointed by arrow 3), price (pointed by arrow 4), and five points Description (pointed by arrow 5), product details description, keywords and basic attributes.
The reason why this product is used as a case is because of its particularity. As mentioned in the previous chapter, Amazon itself is a big data company, so it has already made plans in artificial intelligence. Amazon’s choice means that this product can be purchased directly through the Amazon Echo speaker (intelligent voice assistant). In layman’s terms, the buyer can speak to a speaker and name the product, and Amazon will directly help the buyer complete the process. The order process is completed, and the items are delivered to frequent recipient addresses according to the buyer’s historical purchase records.
To write a competitive Listing page, you must follow the following principles.
First, a main image that attracts buyers and has a three-dimensional effect.
When buyers are shopping, the first thing they see is the product picture, so the main picture must have a three-dimensional effect. In layman’s terms, it should make buyers want to touch it with their hands.
In addition, Amazon requires that the main image must be white. If the physical color of the product itself is white, then you need to refer to how similar competing products on sale are photographed, and don’t make any mistakes.
The Listing page is worth learning for new sellers.
Second, to use a concise title, you can refer to the following template.
Title: core keyword + brand + secondary keyword + modifier. Many Chinese sellers are accustomed to the Taobao-style way of thinking, piling a large number of keywords into the title, which makes people look cumbersome. We should try to be concise and have a certain degree of readability. New sellers can learn from the titles of American sellers. Writing method.
That is the American way of writing titles. The first word is the brand name, followed by the type of product. The title should be clear at a glance and should not exceed 3 lines. Amazon has always advocated short titles, which are more conducive to search engines crawling core keywords.
Third, five points of differentiation from similar products.
Five-point description means that the product needs to be clearly expressed in five selling points. Sellers must fully understand the characteristics of their own products and the advantages and disadvantages of competitors’ products. It should be noted that the biggest advantages of the product must be written in the first and second lines.
You can refer to the following template for the five-point description. ① The outstanding selling point of the product a. ② The outstanding selling point of the product b. ③ Product material + size. ④ Product application occasions. ⑤ Seller guarantee.
Here is a little trick. The important features at the beginning of each line should be summarized and all capitalized, as shown by the horizontal line in Figure 6.11.
Fourth, describe the product details that reflect the seller’s service and after-sales service.
Detailed description is also called long description, including the following points. ① Write some information about the store, including product after-sales service, how to protect the interests of buyers, etc. It can be summarized simply and accurately. ② Product details. ③ You can write five product features that are not fully included in the description. ④ Additional gifts and accessories included in the product.
Writing a high-quality Listing requires a lot of effort and is not achieved overnight. During the operation of the product, it needs to be continuously optimized based on keyword exposure and holidays. Do you have the urge to buy when you see the Listing you wrote? You must be able to impress and convince yourself to be qualified!