Amazon’s operations work is “seven percent depends on product selection and three percent depends on operations.” The role of product selection in operations is evident. However, many sellers often choose products that are not recognized by overseas consumers due to inexperience or incomplete knowledge, leading to investment failure.
When we are doing product selection analysis, open any Listing, and there will be a category Best Sellers Rank (BSR) ranking column below the product description.
Click See Top 100 in the BSR ranking column to view the top 100 best-selling Listings in the category of the current product.
In the category Top 100 Best Sellers list, we can see the 100 best-selling Listings in this category. If sellers can carefully sort out and research the products included in these listings, and take into account their current funds, resources and other factors, they can basically evaluate whether they can operate these platform hot-selling products.
Of course, some sellers feel that although the Top 100 Best Sellers have good sales, they are also the focus of many sellers, and their competition is also fierce. Sellers with similar ideas can also follow NewReleases (best new product rankings), Movers & Shakers (fastest rising rankings), MostWised For (best collections rankings) and Gift Ideas (best gifts rankings).
Relative to the Best Sellers column, these columns receive less attention, but they represent the latest and most recent sales status, user needs and sales trends on the platform. Some of the listings in these columns may be similar to the products of Best Sellers, but there are also many differences, which means that sellers have a new expansion of product selection and have more possibilities to choose from. Sellers must continue to browse, screen, and test the above five dimensions.
If a product is found to appear in multiple of the above five dimensions at the same time within a certain period of time, it is recommended that the seller pay special attention to the product at this time. This phenomenon largely means the birth of a new platform-level hit. As long as you seize this opportunity, you can get huge rewards.
Maybe some sellers are not very interested in the category they are currently browsing, or they do not have high-quality resources to connect to, and that is okay. Sellers can click on the Any Department column and then browse the categories under the Any Department column.
As long as sellers repeat the above steps for the categories they are interested in based on their own resource advantages, they will always find products that match their operational capabilities.