Next, you need to consider how to promote your products so that more potential buyers can see your products.
Since we are promoting new products, the products have already been selected. After preparing our carefully selected products, how do we take the products from creating and publishing the Listing page to breaking through 0 orders, and then stably sell them? How about making orders and making appropriate profits, or even turning this product into a hit product and forming a stable flow of revenue?
Usually you need to start from the following aspects. First, competitive price.
When a new product is first launched, the weight of the Listing page on the platform is very low. There is only a new product support period within half a month of the launch. As long as there are orders and reviews, Amazon will give this Listing page more traffic.
Many sellers just calculate their costs, then set a certain profit margin and fill in the price. Such an approach is purely behind closed doors. We need to compare our products with those of our competitors to see what the prices are for products that are exactly the same as ours. Or what is the price of similar products with slight differences in materials, functions, etc., and finally set a relatively low price based on the cost of your own product. This is the price that conforms to market rules.
Therefore, when pricing new products, we should pay more attention to whether they are competitive among products in the same category. This is not to suggest that sellers engage in price wars, but in the early stages of new product launches, it makes more sense to quickly generate orders than to pursue profits from a single order.
Second, place long-tail keywords in the Listing page.
Core keywords and long-tail keywords are purely e-commerce terms. In the early stages of launching a new product, the placement of keywords is of critical significance. Many people think that core keywords should occupy larger traffic, but such keywords are definitely what other sellers want. Most people are trying to grab the ranking and advertising space for a certain keyword, which will inevitably increase the operational difficulty
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Long-tail keywords can well capture precise target groups. When the Listing page is optimized and perfect, orders from such target groups can be quickly obtained. The layout of long-tail keywords is also to enable new products to generate orders quickly. For new sellers, as long as there are orders, it will make people more confident in their operations.
Third, accumulate 15 Reviews as soon as possible
Buyers on the Amazon platform often do not have the habit of leaving reviews, but many buyers like to read product reviews before placing an order, so it is necessary After an order is generated for a new product, getting the first Review as soon as possible requires our very good service. By urging for reviews via email, if the quality of your product is good, you can get some S-star reviews. What needs to be emphasized here is that when new products are continuously issued, we need to quickly accumulate 15 Reviews within a month through various means. This is also the basic assessment of new products on the Amazon platform. 15 Reviews are basically considered to meet the standard. A large amount of traffic will be allocated to this Listing later.
Fourth, place on-site advertisements.
In the early stages of a new product’s launch, be sure to turn on automatic advertising. Automatic advertising can accurately capture the keywords buyers use to search for your product. Even if you are an international student and have passed the CET-8 exam in English, you still don’t understand Americans’ own wording habits. If buyers search in small languages such as German, Spanish, Italian, French, and Japanese, automatic advertising plays an important role in optimizing products and capturing long-tail keywords and core keywords.
At present, Amazon’s PPC advertising traffic is accurate and the conversion rate is high, which is one of the necessary means for a product to become a hit.
Fifth, improve conversion rate.
Conversion rate is actually the vocabulary of the e-commerce platform, and it is also an important criterion for the Amazon platform to measure whether a product is a good product. Products with high conversion rates tend to get higher rankings, and higher rankings can get more natural traffic, which in turn can get more natural orders. After 2018, natural traffic on the Amazon platform is very expensive. Amazon spends a lot of money to buy traffic in major shopping malls, high-traffic squares, and major social video websites and lead it to the Amazon platform. If the listing of the third-party seller does not With a higher conversion rate, this Listing will be ranked lower over time. Anyone operating on the Amazon platform knows the A9 algorithm. The core of this algorithm is to look at the sales volume and conversion rate of the product within a certain period of time. Listings with high scores can be ranked first.
If a new seller can do the above 5 points when promoting a new product, I believe it is not difficult to create a product with stable sales that can bring stable flow to the seller’s store