As one of the leaders in Southeast Asia’s e-commerce market, Lazada has attracted more and more sellers to expand their business to this platform. As a new seller, you need to understand the relevant conditions and fees for joining Lazada. This article will introduce the conditions and fees for Lazada’s entry to help sellers better understand and plan their e-commerce business.
1. Lazada company’s entry conditions.
1. A formally registered company.
To register an account on Lazada, you need to use a formally registered company, such as a business license, tax registration certificate, business license and other legal documents.
2. Product quality meets standards.
The Lazada platform values product quality and customer satisfaction. For company registration applications, Lazada needs to screen whether the products selected, produced or sold by the company meet the company’s product standards and quality standards.
3. Provide compliant after-sales service.
The company should provide compliant after-sales service and return and exchange policies to comply with Lazada’s standards and customer needs.
4. Comply with platform regulations.
The Lazada platform strictly abides by the relevant terms and agreements for e-commerce operations. As part of registering a company, the company should comply with all platform requirements and regulations. The Company shall not engage in any illegal, infringing or fraudulent conduct.
2. Lazada company entry fee.
1. Entry fee.
The Lazada platform requires certain entry fees for companies to settle in, including business license certification application fees and service contract fees.
2. Platform commission.
During the sales process, Lazada charges the company a certain percentage of transaction commission, which is determined based on the type of goods sold by the seller and the sales volume. The commission range is usually around 15%.
3. Advertising promotion fees.
Lazada provides advertising promotion services to companies, and sellers can advertise on the platform to obtain more exposure and product views. Companies can formulate advertising investment budgets based on their actual circumstances.
4. Logistics costs.
Lazada provides logistics services that can save companies on transportation and logistics costs. However, the company needs to pay corresponding logistics costs to ensure that the goods are safely delivered to customers.
5. Packaging costs.
To ensure that the goods are fully protected during transportation, the company needs to pay a certain packaging fee to ensure the safe transportation and delivery of the product.
3. Suggestions.
1. Provide high-quality products and provide excellent customer service.
As a seller in a Lazada company store, your product quality and customer satisfaction are the most important. Standard high-quality products, active attention to customer feedback and needs, and providing a full range of high-quality services throughout the entire shopping process are the keys to your success.
2. Develop appropriate marketing strategies.
Companies need to continuously invest funds to promote and sell products on the Lazada platform, so it is important to develop appropriate marketing strategies. At the same time, regularly update and optimize your strategy to always stay competitive in the market competition.
3. Control costs and improve efficiency.
Running a business on the platform requires the use of various services and resources, such as logistics, advertising, packaging, etc. Companies need to effectively control these expenses, especially when profits are low. Optimizing logistics, rational use of advertising, careful packaging, etc. can effectively control costs and improve efficiency.
4. Comply with platform regulations and maintain good reputation.
The Lazada platform values integrity and credibility. As a seller, companies need to abide by platform regulations and show good credibility to gain the trust and loyalty of customers. In addition, it operates in compliance with regulations and is easy to operate, and it can also maintain a good business image and relationships.
The Lazada platform provides sellers with an important platform to expand their business in the Southeast Asian e-commerce market. As a registered company, you need to meet certain conditions and pay relevant fees to ensure that the company can operate in compliance and effectively. It is recommended that sellers provide high-quality products and customer service, develop appropriate marketing strategies, control expenses and improve efficiency, comply with platform regulations, and maintain good reputation. These measures will help you successfully open a company store on Lazada and achieve long-term benefits.