Self-delivery means that the seller is responsible for the delivery. The seller needs to pack the product by himself, choose the appropriate logistics, and deliver the product to the buyer intact within the specified time.

Among them, Unshipped corresponds to the number of self-shipped orders by the seller on that day.

The self-delivery system must deliver goods within 48 hours by default. 48 hours refers to working days. Assuming that an order is placed at 12 o’clock on Friday, it generally needs to be sent out before 12 o’clock on the next Tuesday. To be precise, the logistics order number with online tracking information must be filled in before 12 o’clock next Tuesday. If it is not shipped on time, it is considered “late shipment”. On-time delivery is a performance assessment of sellers by the platform.

It should be noted here that Pending is in a pending state, and the order here does not require any operational action by the seller. The orders here are often added to the shopping cart by the buyer, but the order without payment may be due to the buyer’s credit card problem or payment failure. In short, it is in a pending status.

There are also requirements for delivery time for self-shipped orders. The North American market requires delivery within 40 days, and correct receipt information must be available online. The major express delivery companies currently supported by the system, such as DHL, UPS, FedEx, and TNT, have very fast delivery times and can reach any country in the world in 3 to 7 days, but they are expensive. Amazon sellers need to make a profit. Most products cannot be shipped by these commercial express delivery, but they also need to meet the platform’s requirements for online tracking information and logistics timeliness. China Post’s International cPacket is a good choice. e Postal Mail is an international mail express service under the management of the Universal Postal Union. It has very strong customs clearance capabilities. Even many foods and liquids can be safely cleared without certification. The time limit ranges from 6 to 40 days, and the time limit can be met for the vast majority of orders. If an item is not delivered after the specified time, the seller’s account performance goal will be counted as negative.

Amazon’s performance target assessment for sellers’ self-delivered orders has the following dimensions.

The order defect rate refers to the number of negative feedback buyers give to this order, which is required to be less than 1%.

The cancellation rate refers to the cancellation rate before delivery, which is required to be no less than 2.5%. This is a basic requirement for the seller’s inventory management and availability of goods.

The late shipment rate and effective tracking rate have already been discussed, and are expressed in the form of percentages.

Performance targets are what every Amazon seller must comply with. If one of the indicators fails for a long time, the account will be at risk of being suspended from sales.