How to create Best Sellers through advertising
Best Sellers is the product identification that every Amazon seller hopes to get. This identification means that their products rank first in the category and can get unlimited sales on the platform. traffic support, which is what we often call hot products. There are many ways to create popular products. Creating popular products through on-site advertising is one of the operating methods that every seller must learn. Even if it is impossible to build Best Sellers due to various reasons, this operation method is one of the on-site means to promote all new products.
Building Best Sellers is divided into three stages: ① Collect keywords with high exposure and conversion orders through automatic advertising on the site. ② Through manual advertising on the site, recommend 10~15 keywords to the first three pages of the buyer’s page, and continuously optimize the Listing page. ③ Reduce on-site manual advertising and on-site flash sale activities, and recommend 5 to 8 core keywords to the first page of the buyer’s page.
The first stage of automatic advertising is a type of advertising that sellers must do to list new products. The function of automatic advertising is that the platform automatically collects the real keywords that buyers search for this product, because the Amazon platform That’s right, in overseas markets, buyers will use various languages to search for products they want to buy. Even if you have lived overseas for many years or passed the CET-8 exam for English majors, the search terminology habits of people in English-speaking countries such as the United States, Britain, and Canada will It’s also impossible to fully grasp that automated advertising can do a good job of collecting which keywords buyers use to search for your products. If sellers develop small language markets such as Germany, France, Ban, and Li in the European market, automatic advertising is particularly important. Download automatic advertising reports in the Seller Center backend.
Because it involves product privacy, some content has been mosaic processed. It is necessary to record all the words with the most “impressions” and “clicks” in descending order.
In the second stage, sellers need to put all the high-exposure and high-click words collected through automatic advertising in the first stage into manual advertising to test the data. The words collected by automatic advertising may be as high as 30 ~50, but when placed in manual ads, the conversion rate of many words is very poor. It often happens that a word is clicked dozens of times but no one is converted into an order. For such words, we should remove them. Manual advertising requires 7 to 15 days of operation, leaving 10 to 15 words that can be continuously converted into orders. Sellers need to synchronize these words to the Listing’s title, five-point description, detailed description, and background keywords (Search Terms) Here, this can increase the correlation between the Listinp page and the buyer’s search terms. The higher the relevance, the higher the ranking. Then, continue to observe the manual advertising for 7 to 15 days to see the performance of ACoS. The best ACoS is 5% to 15%. ACoS represents the cost-profit ratio of the product. The profit ratio of the product is 56.05%, which means that the product is in the initial stage of promotion. Loss status. If the seller can reduce the ACoS to 8% through manual and automatic advertising on the site for 1 to 3 months, it means that the profit ratio of this product after removing advertising fees is 48.05%.
It should be noted that the automatic advertising and manual advertising in the first two stages cannot be turned off, and the daily budget can be reduced to continue data collection. The purpose of the final stage is to reduce the number of keywords in manual advertising and stabilize the natural ranking of the product by participating in on-site flash sales. The final purpose of manual advertising is to make a profit. After 1 to 2 months of data observation of dozens of keywords collected in the early stage, if the ACoS is higher than 30%, the budget can be reduced and these words will be ranked on the second and second pages of the buyer’s page. Page 3 has low conversions, so it needs to reduce exposure and clicks. If ACoS is less than 30%, keep it all.
The keywords shown in the circle area perform very well and need to be retained. The above three keywords can be turned off, because using words that have not been exposed for several months is a waste of time, and using ACoS As high as 55.74% of keywords are typical loss-making businesses.
Then cooperate with the on-site flash sale and recommend about 10 core keywords to the home page of the product, so that you can create your own Best Sellers or profitable products. How to participate in the site flash sale.