An emerging market that should continue to pay attention to is Amazon Turkey
Amazon Turkey was opened on September 20, 2018. It is an emerging market, so it is not introduced with Amazon Europe and will be explained here separately. Turkey is a traditional manufacturing powerhouse in Europe and has a population of 75 million, 41% of which are young people under the age of 25. Many young people have given up traditional shopping habits and switched to online shopping, and the local mobile Internet is developing rapidly, and many people use mobile apps to shop.
The website address of Amazon Turkey is www.amazon.com.tr
Turkey’s largest local e-commerce company is Hepsiburada.
The annual market growth rate of Hepsiburada is 50%, which is rapid growth. It is expected that its sales will exceed US$500 million in 2019. If we rely on Amazon’s market size and FBA shipments, coupled with the diversity of Chinese sellers’ products and the diligence of Chinese sellers, I believe Amazon is likely to surpass Hepsiburada and rank first in Turkey’s online e-commerce market.
From an overall perspective, the entire European market has huge room for growth. The Turkish market is obviously a dark horse, giving many cross-border e-commerce sellers the opportunity to counterattack and powerful factory sellers to build international brands. Chance.
Of course, Türkiye is also a small-language European country, and almost everyone communicates in Turkish. Although I can understand the English spoken by the Turks, my accent is very strong. The website needs product pages in Turkish, so Google Translate comes in handy.
Because Turkish and English both belong to the Indo-European language family, to convert English product descriptions into Turkish product descriptions, using Google Translate is basically a pass. In the early stage, you can put the product on the shelves in this way, and in the later stage, you can find people who know the local language to help polish it.
Although Amazon sellers doing cross-border e-commerce have to face the languages of different countries, through their own efforts, language problems can be solved.