◆Product Release
The first step in foreign trade transactions is to release the product. Before confirming the release, the product must be truly and accurately described, and consumers’ expectations for the product must be conveyed. Reasonable control. If consumers can have a comprehensive understanding of the product before purchasing, it will be less likely to be disappointed with the product after the actual purchase, and it will be easier to give the seller recognition.
(1) Must-read rules before publishing a product
Before deciding to publish a product, you must make sure that the product is not among the products prohibited for sale on the platform and does not violate the laws and regulations of our country and laws and regulations of other countries. If the product is suspected of being banned by any country or this platform, it will never be allowed to be posted for sale.
(2) Select publishing site
This platform has sites all over the world and is open to consumers all over the world. No matter which site you choose, consumers around the world can see it. . Currently, the most active sites with large transaction volumes are the United States, the United Kingdom, and Australia, so novice sellers can use them as their first choice to test the waters.
(3) Start publishing items
After completing the above steps, just click the “Sel” button in the upper right corner of the page to publish the product. The platform provides video tutorials for novice sellers , used to explain how to successfully publish products on a certain site and ensure that the product’s exposure rate and transaction rate are relatively high
◆Product sales operation process
After the product is released. Officially open for business, while waiting for consumers to come to your door, sellers can communicate with potential customers and provide them with more professional services. Only in this way can they arouse their interest and encourage them to make purchases.
< p>(1) Respond to buyers’ questions in a timely manner
If consumers are interested in the seller’s products, they will usually have preliminary communication with the seller before deciding to place an order to understand the specific situation of the product and put forward their own opinions. Questions. Sellers should delve into the techniques for answering questions and related operations to answer questions for consumers.
(2) Repost unsold items
If the product is not sold within the set time, it can be republished with no limit on the number of times. Sellers can learn about this according to the video tutorials on the platform. In addition, they can also learn how to determine from the video. The payment status of the goods sold can then be arranged accordingly.
(3) Deliver the goods and provide the item tracking number.
Novice sellers can learn how to package through video tutorials. For cross-border packages, how to change the logistics status on the platform after shipment, provide the logistics tracking number of the shipped goods on the platform, and how to notify consumers that the goods have been shipped
(4) Obtain purchase. Home 5-star reviews
For sellers, consumers giving five-star reviews after transactions is undoubtedly the greatest compliment. If you want to get five-star reviews from consumers, you must give your products a five-star rating. Give them a good experience in terms of quality, communication process, logistics time, freight, etc.
When receiving positive reviews from consumers, sellers can express their gratitude; when receiving negative reviews. , should communicate well and friendly with consumers without causing resentment, eliminate misunderstandings, and request them to modify their evaluations.
(5) Resolve disputes between buyers and sellers
During the transaction process, disputes between buyers and sellers are inevitable, so when encountering disputes, they should remain calm, respond actively and communicate to resolve them. During the resolution process, find out the reasons for the disputes and learn lessons learned to avoid recurrence in the future. Similar situations. The video tutorials provided by the platform introduce common dispute types and specific resolution processes from both the seller and consumer perspectives.
(6) Withdraw cash from PayPal account
As sellers, their biggest concern is how to withdraw cash from their capital account. Taking domestic sellers as an example, they can first transfer the US dollars from their PayPal account to the seller’s bank account in China. Within 3 to 7 days, of course, you must confirm that your domestic bank account can receive U.S. dollar currency before transferring money. After the payment is received, the seller can convert the US dollars into RMB through the bank.
(7) Pay eBay fees
To open a store and sell goods on the platform, you need to pay a certain publishing fee and transaction fee. The platform will send a bill once a month , the seller should pay in time. If you don’t know how to pay this fee, you can learn from the video tutorial.
◆Optimize the publishing strategy to increase sales
After you have a certain understanding of the above steps, you need to carefully consider how to optimize the publishing strategy. Only by doing this well, Only then can the product’s ranking and sales volume be improved, and ultimately gain a foothold in the e-commerce market.
Optimizing the publishing strategy must ensure that the product can smoothly enter the search results page, and to achieve this, it is necessary to ensure the effectiveness and strong relevance of the title. The more relevant the search keywords of consumers are, the greater the exposure of the product will be, which means the higher the sales volume will be.
(1) Improve the ranking of the items you sell
The platform has its own default sorting method. When ranking, it will consider the seller’s level, product price, service quality, etc., and these Factors will also be reflected differently in different categories.
If sellers want to advance their rankings, they need to improve their business operations and provide consumers with value-for-money products and services.
(2) Attract buyers to click on the item search results page
If the seller’s product can be seen at the front of the search page, then the probability that consumers will be interested in it and click on it It increases, and eye-catching preview images and eye-catching subtitles will double this probability. Of course, another factor that cannot be ignored is price.
(3) Prompt buyers to bid on the item details page
In fact, the factor that can directly determine whether consumers purchase is the details of the product, so sellers must include Make enough articles on the details page.
For example, multi-angle large pictures should be used when displaying products, the highlights and value-added points of the products should be highlighted when introducing products, and specific transaction terms and policies related to the return and exchange of goods should be clearly marked, etc. , these can actually stimulate consumers’ purchasing desire to varying degrees. In short, the more truthful and accurate the display and description of the product and the higher the quality of the service, the easier it will be for consumers to engage in consumption behavior.