Single product upload process
ASC product upload process
1. Enter the ASC product interface
ASC product upload methods can be divided into the following two types.
(1) Through the path “Merchant Backstage→Products→Add Products”, you can directly enter the ASC product release interface.
(2) After entering the product management interface and selecting the uploaded site, you can choose to add new products through the path “Product → Manage Venture Products → Malaysia (or other countries) → AddNew”.
2. Select the product category
Before formally filling in the product information, you need to reasonably select the product category based on the actual situation of the product, and you need to accurately select the root category. After selecting the product category, click the “Confirm” button to enter the product interface.
When selecting categories, merchants must pay attention to choosing categories reasonably, otherwise the products will not pass the platform review and will not be able to participate in promotional activities. Some novice merchants may encounter great confusion when choosing categories for unfamiliar products, so the author here provides you with two methods for reference.
(1) Enter the product keywords into the title box, and the system will recommend related categories for selection based on the entered keywords.
(2) You can also search for a product similar to your own product in the Lazada mall, and then enter the product interface. You can see the category of the product at the top of the interface.
Both of these methods can help novice merchants solve the confusion in choosing categories.
3. Basic product information
After selecting the category appropriately, you can enter the product interface. Basic information mainly includes product title, product video, brand and product attributes. Items marked with a red asterisk in the product interface are required and need to be filled in before uploading. Unmarked items are optional.
The product title is more like a product slogan. When buyers search through keywords, if the product information matches the product information highly, the product will be more likely to gain exposure. A high-quality title should contain popular words and potential words that can bring more exposure. Generally, high-quality words are divided into three types: core keywords, attribute words and modifiers.
Core keywords mainly refer to product nouns. For example, the keywords for a swimsuit can be Swimsuit, Swimwear, Beachwear, etc. The more types of available keywords you mine, the easier it is to gain exposure, but be careful not to deviate from the product itself. , do not use irrelevant keywords. Attribute words refer to the characteristic words of the product itself. They are placed in the title mainly to describe product features and highlight product selling points, such as material, style, pattern, style, etc. Modifiers can be understood as peripheral attributes of the product, which are attributes derived from the characteristics of the product itself. These modifier words often have a relatively large number of searches, such as product applicable occasions, applicable seasons, applicable groups, etc.
In the process of sorting out vocabulary, you can use the Google keyword tool to understand the search habits and needs of foreign buyers, and better accurately dig out high-quality keywords. Of course, you can also analyze which words are more suitable for use in your own products based on the search popularity and competition index of the words. Generally, you can adopt the idea of ”large merchants give priority to popular words, and small merchants give priority to potential words” to conduct research on existing words. Choose to use. After finding the above keywords, you can organize them and complete the title creation.
In the process of making titles, there are some things to pay attention to: First, illegal words are prohibited in product titles, especially for underwear, bikini and other product merchants. Pay more attention to some sensitive words, otherwise they will appear The phenomenon of upload failure; secondly, during the title setting process, the core keywords of the product cannot be repeated multiple times. This will cause the title keywords to be repeated and cause the product release to fail.
Next is the video upload part of the basic product information. Although this is an optional content, its role is still quite large. The video can be understood as a combination of countless pictures. It can be seen that , the amount of information that can be carried in videos is still relatively large, and with the development of short videos, the way of conveying information through videos is gradually becoming more suitable for sellers. Of course, the information conveyed by videos is also more intuitive for buyers.
The video content must have a clear theme, such as product processing procedures, product usage steps, and brand stories. These contents can be used as video content. Be careful not to mix too much content, which will not clearly highlight the main theme of the video content. You can upload the produced video in the media center in advance. Upload videos through the path “Products → MediaCenter → Video → Upload / Manage Videos”. After passing the review, you can use it directly when uploading products.
The following is the last part of the basic information – brand and product attributes. The first required item in this part is the brand. The brand is one of the important factors that highlight product differentiation, and it is also a very convincing one. Brand value will play a more important role as the product is sold. Brands also need to apply for registration on the platform and apply for brand registration. It should be noted here that brand registration is not interoperable on all sites. If you want to use the brand on multiple sites, you need to apply for brand registration on different sites. Only after passing the application can you choose directly. Of course, if the store currently does not have a free brand or has not obtained authorization, you can also choose No Brand behind the brand before that.
The contents under About Brand are all attributes of the product. The contents of these items will change according to changes in product categories. They are recommended by the system and can be filled in based on the actual attributes of the product itself.
4. Detailed description
The detailed description part is divided into short description and long description. The functions carried by the two are basically similar. They mainly use copywriting and pictures to further describe other product information in detail. , thereby attracting and converting buyers.
Short description can be understood as a customized form of attribute improvement. When improving attribute content, the layout format of the main content should be clear and tidy. When writing description points, you need to pay attention: short description points can have 3-8 points, only bullet points (dots) are allowed to present key points, and each description content must not exceed 60 characters.
There are two modes to choose from in the long description, which are divided into Text Editor and Lorikeet. They are mainly based on selling point description and picture description. In Text Editor mode, you can directly fill in text content. After filling in the content, you can directly upload local product pictures and other information.
Lorikeet mode is the latest professional mode. It has a variety of modules for direct selection and editing, eliminating the need to beautify the layout design, presenting more beautiful content and giving buyers a better experience. Visual experience.
5. Product price and inventory
The product price and inventory are mainly divided according to the product sales method, generally based on the two attributes of color and size. When selecting pictures, try to choose multi-dimensional product photos to upload, so that buyers can obtain more comprehensive information about the product when browsing the pictures.
Product price and inventory can be filled in based on product cost and stocking quantity. The promotional price will take effect directly within the promotional time selected by the merchant. SKU is the code of the product, just fill it in according to the custom format.
6. Product transportation information
The product transportation information part is very simple. Just fill it in strictly according to the information after product packaging. Do not ignore the weight of the packaging to avoid causing damage. Loss on freight.
After filling in all the information, you can check the product score. If there are no problems, click the “Submit” button to upload.