Understanding monthly transaction volume is very important for Amazon sellers to help them evaluate business performance, develop sales strategies, and make decisions. In this article, we will introduce some methods and tools to help Amazon sellers view and analyze monthly transaction volume data.
1. Use the sales report function of Amazon Seller Center.
Amazon Seller Center provides a sales report function that allows sellers to view monthly transaction volume data. Sellers can log into Amazon Seller Central, go to Reporting Options, select Sales Report, and set the date range to the desired months. Sales reports will provide detailed transaction data, including information such as order quantity, sales, refunds and returns.
2. Use Amazon data analysis tools.
Amazon provides some data analysis tools that can help sellers understand their monthly transaction volume more comprehensively. For example, Amazon’s business reports and sales analysis reports provide more detailed data and charts, including sales trends, product performance, customer behavior, and more. Sellers can use these tools to drill down into monthly transaction data to uncover sales trends and potential growth opportunities.
3. Use third-party data analysis tools and software.
In addition to the tools provided by Amazon, sellers can also consider using third-party data analysis tools and software to view monthly transaction volumes. These tools typically offer more flexible and advanced analytics that can help sellers dig deeper into transaction data and generate detailed reports and charts. Some popular third-party tools include Jungle Scout, Helium 10, SellerApp, etc.
4. Track and record data regularly.
To better understand monthly transaction volume, sellers should track and record data regularly. Establishing a systematic data recording and analysis process can help sellers track sales trends, evaluate the effectiveness of marketing activities, and conduct comparisons and analyses. Sellers can use spreadsheet software or online tools to record and manage transaction data.
5. Analyze in combination with other indicators.
Simply looking at monthly transaction volume may not be enough to fully assess business performance. Sellers should conduct a comprehensive analysis in conjunction with other indicators. For example, you can consider metrics such as average order value, customer reviews and feedback, conversion rates, and more to get a more complete assessment of your monthly volume. These metrics can provide deeper insights into the quality, efficiency and customer satisfaction of your sales.
6. Compare historical data with industry averages.
To better understand monthly volume performance, sellers can compare historical data to industry averages. By comparing volume trends and growth rates from different months, sellers can spot potential seasonal changes, sales peaks and troughs. In addition, understanding the average level of the industry and the performance of competitors can help sellers evaluate their position and competitiveness and formulate corresponding sales strategies.
7. Analyze product performance and market trends.
In addition to overall transaction volume, sellers should also analyze the performance of different products and market trends. By in-depth understanding of the sales of each product, sellers can determine which products are the main sales drivers and promote and optimize them accordingly. At the same time, we pay attention to market trends and demand changes, and promptly adjust product mix and sales strategies to meet customer needs and seize sales opportunities.
To summarize, Amazon sellers can view monthly transaction volume by using the sales report function of Amazon Seller Center, Amazon data analysis tools, or third-party data analysis tools and software. Regularly tracking and recording data, analyzing it in combination with other indicators, comparing historical data with industry averages, and analyzing product performance and market trends can help sellers fully understand monthly transaction volume and make appropriate decisions and adjustments based on the data. Through continuous data analysis and optimization, sellers can optimize sales strategies, increase order volume, and further improve business performance and sales revenue.