The logic of store structure is greater than the aesthetic design. This concept must be clear. Many merchants are keen on the aesthetics of page design (of course, aesthetics is definitely a bonus, but structure is a prerequisite), while ignoring the overall structure of the store. logical rationality.
Simply put, structural design is whether the page layout meets the buyer’s shopping experience. Excellent structural design can allow buyers to stay longer, browse more products in the store, and make conversions easier. It is easier for buyers to find the products they need, and even end up placing orders for products they were not originally prepared to buy. This also involves related marketing and other aspects.
Aesthetic design is equally important. A very beautiful picture can instantly win the favor of consumers, allowing consumers to better understand our products and increase their trust. An exquisite picture It can also convey the quality of the product.
There is no unified standard for the design of store structure, because merchants have different business strategies, different products and different focuses, but following the necessary basic logic is the prerequisite.