If the market for the product itself is small and the traffic is small, it will be difficult to do it. Sellers must first look at the market capacity of the product. For products with a small audience, find their precise customers. Find a listing with good sales. Its title must have advantages, but don’t plagiarize it. Just like Amazon, the largest search traffic is in recommended listings and related traffic.
1. Search keywords
When you enter a core keyword, many related words will appear on Amazon. According to other related words that appear in it, more keywords can be obtained by repeating the cycle, and this keyword is relatively accurate.
2. Use some long-tail word tools
After finding the keyword, you should check whether anyone is searching for the keyword. Sellers need to know its three indicators, monthly search volume, advertising costs and competition level. Be sure to refer to these higher ranking sellers and how they do it.
3. Observe competitors
As we all know, the greater the search volume, the more opportunities for display. Sellers usually look for competitors in the rankings with high search volume. The search volume is less than 10,000, which is of little significance because the traffic is too small to bring conversions to sellers. Search volume must match search results. Usually put a few keywords a day, do not pile up keywords. When new products are launched, if you only compete for the search volume of these special words, you may not have the opportunity to display the products.
4. Keywords should be used step by step
In the early stage, use more long-tail keywords because it can attract more precise customers. Since the customer is willing to enter so many words to find the product, it means that he is really inclined to purchase the product. Keywords should be separated by spaces. Do not repeat the keyword as it will only be crawled once. Please be sure to fill in synonyms related to the product and terms related to the quality of the product. Some listings have many subcategory rankings because Amazon has assigned them to them. When a seller uploads an item, some reviews clearly see that others have it but can’t find it themselves. This is because Amazon will classify products into certain categories of reviews based on the seller’s words, so some products may have several categories.
When should you optimize keywords?
If the seller’s product sales are increasing every day, it is best not to touch it. But if your sales aren’t very good, you need to optimize them. For the same set of keywords, precision and broadness are separate. If it is the same group of keywords, you can manually adjust the precision and breadth, as long as they are in the same group. Follow up the keyword ranking later. If the keyword ranking increases and the order volume increases, you can check which keyword affects the order.