Cross-border platform buyer side
1. AliExpress platform
Platform activities. Products participating in platform activities are generally hot-selling categories, such as AliExpress’s Flash Deals. You can click Flash Deals on the AliExpress homepage to view active products.
Recommended words and related words. AliExpress’s search box has recommended word and related word functions.
Products from fellow sellers. Search for the products you want to know about on the buyer’s homepage, such as high heels, and sort them in descending order. You can view the best-selling products in the high heels category on the current platform.
2. Amazon platform
The product recommendations from the following channels can be used as a reference for product selection and provide inspiration for sellers to select products
eBest Sellers is a certain category Below are the most popular items, data updated hourly. On the product display page, some products will display an orange “Best Seller” in the upper left corner, as shown in Figure 3-6. After pointing the mouse pointer to “Best Seller”, the category of the product will be displayed on the right side. The category in Figure 3-6 is “in Women’s Mules & Clogs”. After clicking, the best-selling products in this category will be displayed. As shown in Figure 3-7.
· Hot New Releases is a list of popular new products, with data updated every hour.
· Movers &Shakers has the fastest sales increase in one day. Products, through this data, you can find potential products.
· Most Wished For is a wish list, which is a product that the buyer wants to buy but has not yet bought. Once the price of the product in the wish list is reduced, the platform will take the initiative to send it. Notify buyers
·Gif Ideas are the most popular gifts. If your product has gift attributes, you can pay attention to this data. It will be updated in time every day
Sellers need Note that the best-selling products will be different in different countries’ markets.
After you have a preliminary product selection target, you need to further understand the sales of similar or similar products on the platform by observing “Review” and “Review”. “Best Sellers Rank” (BSR for short) can be used to judge market capacity and competition.
For example, if you want to know the market capacity of toy cars, you can search for toy cars and list the products with the highest sales volume. Add the number of “Reviews” and estimate the market capacity based on the results. If the total number of “Reviews” is only a few dozen or more than a hundred, it means that the market capacity is very small and there is no room for development.
Open the ones with the largest sales volume. Check the product page to check their BSR rankings. Similarly, you can also check how many toy cars of the same type account for the best-selling products in the Pre-Kindergarten Toys category. If toy cars have already occupied the Amazon Best Sellers list for the same purpose. Multiple positions indicate that the market competition for this toy car is fierce, and large sellers already have an absolute advantage. It is very difficult for new sellers to participate in the competition.
Foreign e-commerce websites
Cross-border e-commerce requires frequent browsing of foreign websites. You can enter keywords into Google to search foreign industry websites to learn about the latest hot-selling products in overseas markets. For example, you can learn about the recent popularity of the European market by observing European clothing industry websites. Sales styles, and then look for similar styles through domestic supplier channels. Since many European products are processed in China, it is easy to find similar styles in different countries.
< p>1. American e-commerce website
Walmart (Walmart), the largest offline retailer in the United States, is a multinational retail company that operates chain discount stores and warehouse stores.
Best Buy is an American multinational consumer electronics company that focuses on consumer electronics products.
Macy’s (Macy’s) is an American mid-range department store chain that mainly sells consumer goods with a wide variety of products.
Sears is a famous American department store chain, similar to Macy’s.
2. Russian e-commerce website
Ulmart is the largest e-commerce platform in Russia. It was established in 2008 and operates 120,000 kinds of products, including home appliances, mobile phones, computers, auto parts, and clothing. , maternal and infant products, home decoration, books and other categories.
Ozon is a long-established Russian e-commerce platform that was launched in 1998. Its main business is the online sales of books, electronic products, music and movies.
Wildberries is a fashion e-commerce platform founded in 2004. It is a local online sales platform for shoes, clothing and accessories in Russia
Citilink is an e-commerce platform for 3C home appliances and was founded in 2008 In 2017, it provided customers with digital downloads, computers, 3C home appliances and other products.
Lamoda is a fashion clothing e-commerce platform.
3. Brazilian e-commerce website
Mercadolivre.com.br is the largest C2C platform in Brazil. You can use this platform to understand the price index, consumption trends and payment of various commodities in Brazil. Habits and other market information
Americanas is a Brazilian chain of retail stores. It was founded in Rio de Janeiro in 1929. The company currently has 860 physical stores in 25 states and capitals of Brazil
4. Spanish e-commerce website
Elcorteingles is the largest department store group in Spain. It also has an e-commerce platform, where you can see some local Spanish products.
5. French e-commerce website
Cdiscount is France’s top shopping website with 16 million buyers. The platform’s business scope covers cultural products, food, IT products, etc. Categories, products are sold to South America, Europe, Africa and other places
Fnac is a long-established French book and electronic product retailer with hundreds of offline physical stores.
PriceMinister is an e-commerce platform with high traffic in Europe. It is headquartered in France and specializes in 3C home appliances, fashion and household products.
La Redoute is a French fashion brand that started online sales in 1995. It now covers more than 120 countries and owns more than 70 brands.
Social media hot spots
Social media is usually the birthplace of information and popularity. People’s purchasing behavior is often affected by other people. For example, the clothes worn by “Internet celebrities” are very popular. It will soon become a hot item on e-commerce platforms, and styles popular in first-tier cities will become popular in second- and third-tier cities over time. Cross-border e-commerce sellers should pay close attention to social media, especially topics related to product categories, to discover products that may be popular soon. The following introduces some commonly used social media overseas
1. Instagram
Instagram is the favorite photo sharing website for celebrities and fashionistas. Many fashion trends and explosions have been generated from Instagram. Taste. Most of the photos on Instagram have a unique style. “Ins style” is now a commonly used keyword on e-commerce websites to describe products with similar styles.
Instagram was founded in 2010 and focuses on sharing pictures and videos. It has 800 million monthly active users and more than 40 billion photos are shared here. Users are mainly young and fashionable people, most of whom are 18 to 29 years old, and 32% of users are college students.
2. Pinterest
Pinterest is a waterfall of pictures, suitable for users to browse pictures on mobile phones. On Instagram, users like to share lifestyle pictures, while on Pinterest, many designers or other professionals share creative pictures. Pinterest was founded in 2010. About 2 million users save shopping Pins on Pinterest every day. It is also suitable for sellers to do creative product marketing
3. Facebook
Facebook was founded in 2004 , there are 1.4 billion users using Facebook every day, and most Facebook users are between 25 and 34 years old. Most brands or e-commerce sellers use Facebook for product selection or marketing. Search for the product name you care about on Facebook, and you can see some sales advertisements from sellers; if you still don’t know what you want to sell, you might as well try searching for keywords such as “free shipping”, and the products that appear may be given to you. Some inspiration.
4.Snapchat
Snapchat is a photo sharing app that disappears after reading. It has more than 300 million active users. Among the daily active users, 77 million users are from the United States. , 60% of users are between 18 and 34 years old.
5. Linkedin
LinkedIn was established as a professional talent website in 2002. In addition to individual users, there are more than 2,000 corporate users. LinkedIn is a social platform with a higher proportion of male users than female users.
6.Reddit
Reddit is a news social forum and the source of fresh and hot events. There are many subdivided sections in Reddit, and each section has a specific topic. In some product-themed sections, users will discuss the latest products, and sellers can find a lot of inspiration here
7. VK
VK is a popular dating website. Ross young people are very active on this social platform. The AliExpress platform has also invested a lot of resources in VK to promote the platform.
8.Itao
The Itao website is a product sharing website developed by AliExpress for the Russian market. Many Russian buyers will share products purchased from AliExpress on it. Buyers can use their buyer account on AliExpress to directly log in to the Itao website, which is very convenient.
On the above platforms, we can pay attention to the information shared by opinion leaders. The things these opinion leaders wear and play may become popular immediately; we can pay attention to the theater chain’s release plan for the next year and select the ones that will be Movies that audiences are looking forward to, these movies may drive a cultural trend, and sellers can prepare peripheral products in advance.
When we discover potential products on social media, we should quickly organize the supply chain and put them on the shelves as soon as possible. On the one hand, these products become popular very quickly. If small and medium-sized sellers can start selling before the market becomes popular, they can make more profits; when most sellers in the market follow up, the profits of this product will increase. There are fewer and fewer, and it is difficult for small and medium-sized sellers to compete with large sellers on the same stage. On the other hand, the life cycle of some Internet celebrity products is very short. If you are slow to organize the supply, the product may no longer be popular by the time you put it on the shelves, and all the products will become inventory.
Finally, before you start selling, you must pay attention to whether the product has the possibility of infringement, especially movie peripheral products that are prone to infringement.